Synopses & Reviews
This is a unique title; no current showcase of the best contemporary music videos exists, despite the area being a popular, flourishing hub of creative activity. If you want to succeed in this area, you need this book!
Reinventing Music Videos provides a showcase of the best of the next generation of international music video directors, who are creating work for best-selling and cutting-edge music artists. The up and coming are contrasted with an ‘icons of the genre' section on big name music video directors such as Chris Cunningham and Spike Jonze to give the complete overview of this area.
Stunning visuals dominate the book, along with questions and answers with the creators, and their sketches, treatments, and test visuals. This is an invaluable reference guide, a source of inspiration and process with an exploration of the underlying technologies and techniques alongside the showcase for everyone working in music videos and those wanting to get into this highly sought after genre of filmmaking.
* This is an invaluable, high-profile resource on a "hot button" area of filmmaking with insider information not available elsewhere
* Contains visuals from high-profile, internationally best-selling music artists
* Learn from a renowned authority on ‘alternate' moving image
Review
"This book is a fascinating and well-researched look at a new generation of directors working in the field of pop promos, one which continues to be enormously influential on the world of commercials." - Lurzer's International Archive, Aug-Sept 2006
About the Author
World leading authority on film and contemporary trends in moving image. An expert in field of music videos and their creators. In 1996 he founded the digital film festival onedotzero, cited by The Guardian as 'probably the most influential film festival of the early 21st century'. He currently runs his own creative studio, V.I.A. developing pioneering moving image projects. He has produced and commissioned over 40 digital films, devised two tv series on pioneering digital filmmakers, and produced a pioneering hybrid VJ/live film performance with the Light Surgeons, which toured internationally to rave reviews. Previous books include The End of Celluloid (RotoVision), and Motion Blur (Laurence King).
Writer and filmmaker, named as "an international film visionary" by Screen International magazine. He currently runs V.I.A.(Visual Intelligence Agency) which specializes in the advanced moving image: writing, research and consultancy. He is the author of End of Celluloid published by Rotovision. A recognized authority and spokesperson in the field of digital film and emerging film futures.
Table of Contents
Foreword; Interstitial; Fade in: the importance of music video; Flash cuts, whip pans: a quick visual history; Freeze-frame: icons of the genre; Fine cuts: how to make a better video; Digital age music video: the directors; Adam Levite AKA Associates in Science; Bessy & Combe; Brand New School; +Cruz; Ben Dawkins; Chris Milk; Hideaki Motoki; Musashi Muto; NE-O; Jonas Odell; Pleix; Ramon & Pedro; Martin De Thurah; Vernie Yeung; Woof Wan-Bau; Appendix; Glossary; Selected Bibliography.