Synopses & Reviews
Julian presents students, academics, researchers, and professionalsworking in a wide variety of contexts with a collection of academic essays and articles that explore the contingency theory,internationalization process theory, agency theory, transaction cost economics, industrial organization theory, network theory, andresource-based theories of export marketing. The seventeen contributions that make up the main body of the text cover a varietyof related subjects, including pricing capabilities, the impact of globalization drivers on strategy-performance relationships ininternational markets, the impact of strategic orientations on export marketing strategy, and others. Craig C. Julian is a faculty member of Southern Cross University, Australia.Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this Handbook outlines the development of export marketing theory from its inception to current day.