Synopses & Reviews
Synopsis
This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.
Table of Contents
Research paradigms, television, and social behavior : the complexities of studying a complex medium / Gordon L. Berry -- Television research : past problems and present issues / George Comstock -- Major paradigms and issues in television research : fields of dreams, world of realities / Edward L. Palmer -- Designing experiments on television and social behavior : developmental perspectives / L. Monique Ward, Patricia M. Greenfield -- Quasi-experimental research on television and behavior : natural and field experiments / Tannis M. MacBeth -- Class, communication, and the black self : a theory outline / Richard L. Allen -- Qualitative approaches to the study of the media : theory and methods of Hermeneutic empiricism / James A. Anderson -- Taking the interpretive turn : qualitative research of television and other electronic media / Thomas R. Lindlof and Timothy P. Meyer -- The analysis of television content / Carolyn A. Stroman and Kenneth E. Jones -- Intersection of instructional television and computer-assisted instruction : implications for research paradigms / Kevin A. Clark -- Barney & friends as entertainment and education : evaluating the quality and effectiveness of a television series for preschool children / Jerome L. Singer and Dorothy G. Singer -- Studying television violence : a research agenda for the 21st century / John P. Murray -- Research paradigms, television, and social behavior : a scientist's contribution to initiating social change / Joy Keiko Asamen.