Synopses & Reviews
When Joe Trippi signed on to run Howard Dean's 2004 presidential campaign, the long–shot candidate had 432 known supporters and $100,000 in the bank. Within a year, Trippi and his team had transformed the most obscure candidate in the field into a Democratic front–runner with a groundswell of 640,000 supporters and more money than any Democrat in history –– mostly through donations of one hundred dollars or less. Trippi's revolutionary use of the Internet and an impassioned, contagious desire to overthrow politics as usual grew into a national grassroots movement and changed the face of politics forever.
As Trippi argues persuasively, the Internet is distributing power to the people right now. And the companies that understand the coming revolution will be the first movers in this new era, while those that wait will be left behind. From his behind–the–scenes look at Dean's shocking rise and fall to his "seven inviolable, irrefutable, ingenious things your business or institution or candidate can do in the age of the Internet that might keep you from getting your ass kicked, but then again might not," Joe Trippi offers an inspiring glimpse of the world we are becoming. And he shows how power, in the hands of all of us, changes everything.
Following his off-the-charts success in using the Internet for fundraising, Howard Dean's campaign manager reveals how the sleeping power of technology can be harnessed and illuminates how every organization and individual in America can benefit from the tidal wave of change on the horizon.
About the Author
Joe Trippi worked on his first presidential campaign for Senator Edward M. Kennedy in 1980. His work in presidential politics continued with the campaigns of Walter Mondale, Gary Hart, Richard Gephardt, and most recently, Governor Howard Dean.Trippi has worked on more than one hundred campaigns and has helped elect city attorneys and governors, mayors and senators. In the 1990s, Trippi's lifelong fascination with technology led him to work with a number of high-tech companies, including Wave Systems, Progeny Linux Systems, and Smart Paper Networks. He currently heads the multimedia consulting firm Trippi and Associates. Trippi appears regularly on MSNBC as an election analyst and commentator and has been profiled in GQ, Fast Company, The New Republic, and The New York Times Magazine. The father of three, he lives with his wife, Kathleen Lash, and their terrier, Kasey, on the eastern shore of Maryland.