Synopses & Reviews
We live in an age of connection, one that is accelerated by the Internet. This increasingly ubiquitous, immensely powerful technology often leads us to assume that as the number of people online grows, it inevitably leads to a smaller, more cosmopolitan world. We’ll understand more, we think. We’ll know more. We’ll engage more and share more with people from other cultures. In reality, it is easier to ship bottles of water from Fiji to Atlanta than it is to get news from Tokyo to New York.
In Rewire, media scholar and activist Ethan Zuckerman explains why the technological ability to communicate with someone does not inevitably lead to increased human connection. At the most basic level, our human tendency to “flock together” means that most of our interactions, online or off, are with a small set of people with whom we have much in common. In examining this fundamental tendency, Zuckerman draws on his own work as well as the latest research in psychology and sociology to consider technology’s role in disconnecting ourselves from the rest of the world.
For those who seek a wider picture—a picture now critical for survival in an age of global economic crises and pandemics—Zuckerman highlights the challenges, and the headway already made, in truly connecting people across cultures. From voracious xenophiles eager to explore other countries to bridge figures who are able to connect one culture to another, people are at the center of his vision for a true kind of cosmopolitanism. And it is people who will shape a new approach to existing technologies, and perhaps invent some new ones, that embrace translation, cross-cultural inspiration, and the search for new, serendipitous experiences.
Rich with Zuckerman’s personal experience and wisdom, Rewire offers a map of the social, technical, and policy innovations needed to more tightly connect the world.
"In this fascinating and powerful reflection on what it means to be a citizen of the world in the Internet age, media scholar Zuckerman declares that, far from aspiring to full engagement with others around the world, we seek to connect with people who share our values, nationality, gender, and race. We are 'increasingly dependent on goods and services from other parts of the world,' he points out, 'and less informed about the people and cultures who produce them.' He argues that we all possess the capacity to build networks that 'rewire' our world with a better sense of interdependence. Zuckerman suggests several ways we can utilize the Internet toward that end: cultivate 'xenophiles' individuals whose love of other cultures enables broad conversations across boarders and seek serendipity by taking risks and exploring new forms of media that encourage discovery of eclectic ideas. Zuckerman's imaginative and inventive reflections offer a resourceful guide to living a connected life with intention and insight. Agent: David Miller, Garamond. (June)" Publishers Weekly (Starred Review) Copyright PWxyz, LLC. All rights reserved.
"Ethan Zuckerman is a true cosmopolitan, a citizen of the universe. In , he describes how our new communications tools allow us to take part in a truly global conversation and why almost none of us actually take advantage of that opportunity." Clay Shirky, author of Cognitive Surplus and Here Comes Everybody
"No one is in a better position than MIT and Harvard's Ethan Zuckerman to confront the Internet's failure to connect us across cultures. Zuckerman's astounding range, careful reasoning, and superb storytelling make an essential and urgent read." David Weinberger, author of Too Big to Know
"Ethan Zuckerman is the real deal, a thinker and activist brilliantly connected to what's really happening on the Internet, on a genuinely global basis. His careful look at the evidence tells us a lot about what's going on in the world, and maybe how we can all make things better. Rewire has plenty of examples, including how people are using social media both to effect change and observe what really happens in communities near and far. For those who think the digital era gives them all the information they need, Rewire shows them how much more there is to learn." Craig Newmark, founder, < i=""> Craigslist <> and < i=""> Craigconnects <>
"A compelling account of an intertwined global world, Ethan Zuckerman's makes you fall in love with a wide range of cultural practices and peoples. As he explains the importance of understanding not just how information flows but also how people connect, he lays a foundation for rethinking what global citizenship can and should be." danah boyd, Microsoft Research
"Weaving a rich tapestry of stories, data, and theories, challenges many of our core assumptions about globalization and connectedness and how the Internet affects us. It is a book well worth reading." Yochai Benkler, author of The Penguin and the Leviathan and The Wealth of Networks
A rousing call to action for those who would be citizens of the world--online and off.
In an age of connection supercharged by the Internet, we often assume that more people online means a smaller, more cosmopolitan world. In reality, it is easier to ship bottles of water from Fiji to Atlanta than it is to get news from Tokyo to New York. In Rewire media expert Ethan Zuckerman draws on contemporary research in psychology, sociology, and his own work on how humans “flock together” to explain why the technological ability to reach someone does not inevitably lead to increased human connection. For those who seek a wider picture—a picture now critical for global success—Zuckerman highlights the challenges, and the headway already made, by attempts to bridge cultures through translation, cross-cultural inspiration, and the search for new, serendipitous experience. Rich with Zuckerman’s personal experience and wisdom, Rewire offers a map of the social, technical, and policy innovations needed to more tightly connect the world.
About the Author
Ethan Zuckerman is the director of the MIT Center for Civic Media. A media scholar, Internet activist, and blogger, he lives in Lanesboro, Massachusetts.