Synopses & Reviews
Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like fitting a square peg into a round hole. Jennifer Lee, Artizen Coaching founder, knows what its like to make the entrepreneurial leap and how to do it successfully. The key is showing “square pegs” how to use rather than stifle the imagination and intuition that makes them creative in the first place. Lees illustrated, colorful worksheets and steps are playful yet practical, enabling readers to get down to the essential business of defining their vision, funding, marketing, networking, and strategic planning. Both budding and seasoned business owners will benefit from Lees wonderfully original approach.
Turn Passionate Ideas into Profitable Enterprises
Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what its like to make the entrepreneurial leap and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lees illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. Theyll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.
Discover how to:
* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life
About the Author
Jennifer Lee, the founder of Artizen Coaching, spent a decade climbing the corporate ladder before pursuing her creative dreams. Through her popular workshops, coaching practice, and writing, she empowers others to follow their passions. She lives in the San Francisco Bay Area.