Synopses & Reviews
Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett
Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges.
Presented in Robin and John's signature stylewriting that is so crystal clear, it's accessible to absolutely anyoneand illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the author's imaginative approach and well-chosen examples.
- Discover practical and effective design principles and conceptand how to apply them to virtually any project.
- Learn why some designs are attention-getting and others are not.
- Learn how to choose just the right lookcorporate or casual, classic or trendyfor specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more.
- Test your design acumen by comparing before-and-after examples.
- Find a wealth of inspiration for your own design projects.
- Gain insight into the design process by studying the works of guest designers, who offer their personal commentary and insights.
Review
Robin Williams Design Workshop picks up where
The Non Designers Design Book Leaves off. So if you've already got the basic know how, here's how to get to the next step of creative design. Seasoned pros and beginning designers alike will appreciate the discussions and examples of visual metaphors, visual impact, problem solving, and practical lessons on how to work with color, photos, and clip art.
Whether you want to produce brochures, business cards, flyers, ads or logos, Robin Williams and John Tollett show you how with challenging design exercises and examples that outline exactly what was wrong and how to fix it.
Synopsis
Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges.
Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the author's imaginative approach and well-chosen examples.
- Discover practical and effective design principles and concept–and how to apply them to virtually any project.
- Learn why some designs are attention-getting and others are not.
- Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more.
- Test your design acumen by comparing before-and-after examples.
- Find a wealth of inspiration for your own design projects.
- Gain insight into the design process by studying the works of guest designers, who offer their personal commentary and insights.
About the Author
Robin Williams has written dozens of best-selling and award-winning books, including
The Little Mac Book;
The Non-Designer's Design Book;
Robin Williams Mac OS X Book;
Mac OS X Tiger: Peachpit Learning Series; Robin Williams Web Design Workshop; and many more. Through her writing, teaching, and seminars, Robin has educated and influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the web.
John Tollett has coauthored numerous books with Robin, including The Robin Williams Mac OS X Book, Panther Edition; three editions of The Non-Designer's Web Book; Cool Mac Apps; Robin Williams Web Design Workshop; and Macs on the Go! John has over 30 years' experience working as a professional designer and illustrator. Mos of his current projects involve web design, digital video production and editing and DVD design.
Table of Contents
Introduction.
IDEA SPARKS. 1. How Much Do You Already Know?
2. Taking Advantage of Clip Art.
3. Working with Photographs.
4. Understanding Design Challenges and Approaches.
5. Creating Visual Impact.
PROJECTS. 6. Logos.
7. Business Cards, Letterhead, and Envelopes.
8. Invoices and Forms.
9. Advertising.
10. Billboards.
11. Web Sites.
12. Tables of Contents and Indices.
13. Newsletters and Brochures.
14. Flyers.