Synopses & Reviews
The first print publication edited by Tavi Gevinson, the editor in chief of Rookie
, the website for teenage girls.
Tavi Gevinson started her personal blog, Style Rookie (http://www.thestylerookie.com), in 2008, when she was eleven years old. It was a place where, from the confines of her bedroom in the suburbs, she could write about personal style and chronicle the development of her own. Within two years, the blog was averaging fifty thousand hits per day. Soon fashion designers were flying her around the world to attend and write about fashion shows, and to be a guest of honor at their parties.
Soon Tavis interests grew beyond fashion, into culture and art and, especially, feminism. In September 2011, when she was fifteen, she launched Rookie (http://rookiemag.com), a website for girls like her: teenagers who are interested in fashion and beauty but also in dissecting the culture around them through a uniquely teen-girl lens. Rookie broke one million page views within its first six days. Rookie Yearbook One collects articles, interviews, photo editorials, and illustrations from the highly praised and hugely popular online magazine.
In its first year, Rookie has established a large inclusive international community of avid readers. In addition to its fifty-plus regular writers, photographers, and illustrators (many of whom are teenage girls themselves), Rookie's contributors and interviewees have included prominent makers of popular culture such as Lena Dunham, Miranda July, Joss Whedon, Jon Hamm, Zooey Deschanel, David Sedaris, Elle Fanning, Amy Poehler, Paul Rudd, John Waters, Chloe Sevigny, Liz Phair, Dan Savage, JD Samson, Ira Glass, Aubrey Plaza, Daniel Clowes, Carrie Brownstein, Paul Feig, Bethany Cosentino, Kimya Dawson, Fred Armisen, and Winnie Holzman.
As a young teenager, Gevinson couldn't find what she was looking for in a teen magazine; Rookie is the one she created herself to fill that void. Her coolheaded intellect shines in Rookie, arguably the most intelligent magazine ever made for a teen-girl audience. Gevinson writes with a humble but keen authority on such serious topics as body image, self-esteem, and first encounters with street harassment. She's equally deft at doling out useful advice, such as how to do a two-minute beehive, or how to deliver an effective bitchface. Rookies passionate staffers and faithful readers have helped make Rookie the strong community that it is.
To date, Gevinson has written for Harpers Bazaar, Jezebel, Lula, and Pop, and is a contributing editor for Garage magazine. She has been profiled in The New York Times and The New Yorker, and has been on the cover of Pop, LOfficiel, Zeit Magazin, and Bust. As a speaker, she has made numerous presentations at venues such as IdeaCity, TEDxTeen, L2 Forum, and the Economist World in 2012 Festival. Last year Lady Gaga called her “the future of journalism.”
"Sixteen-year-old fashion blogger Gevinson founded the online magazine Rookie in 2011. This impeccably designed book compiles essays, photographs, and interviews that appeared in Rookie during its first year, covering dating, music, fashion, sexuality, pop culture basically, life. High-profile contributors and interviewees include Miranda July, Zooey Deschanel, John Waters, and Joss Whedon. Many books for teenagers encourage independence and self-awareness, but few do so with this much honesty, humor, and style, whether offering tips on thrift-store best practices, getting out of a bad romance, or making killer 'bitchfaces' ('for reacting to varying levels of stupidity'). It's a lucky teen who receives this book as a gift, and a smart one who picks it up for herself. Ages 12 – up. Agent: Melissa Flashman, Trident Literary Media. (Sept.)" Publishers Weekly (Starred Review) Copyright PWxyz, LLC. All rights reserved.
About the Author
Tavi Gevinson is the founder and editor in chief of Rookie
. She lives in Oak Park, Illinois, with her family and many piles of candy-bar wrappers.