Synopses & Reviews
* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme
Review
""Want some pointers on how a well-run supermarket loyalty program should work? Then you might want to pick up a copy of Scoring Points: How Tesco is Winning Customer Loyalty, a new book by Clive Humby and Terry Hunt with Tim Phillilps. The book chronicles the development of the Tesco Clubcard, widely regarded as the world's most successful loyalty operation. Launched in 1995, the program has helped Tesco become the United Kingdom's No.1 retailer, as well as the world's most successful Internet supermarket, one of Europe's fastest-growing financial services companies, and arguably one of the globe's biggest exponents of customer relationship management. Dunnhumby, Humby's firm, developed the Tesco Clubcard and has opened an office in Cincinnati to help Kroger Co. improve its own customer loyalty program.""--Richard Turcsik, Supermarket Grocery Business
About the Author
Clive Humby is the chief information architect behind Tesco Customer Management and its segmentation program and co-founder of leading marketing analysts dunnhumby. He is Visiting Professor, Integrated Marketing, at Northwestern University, Chicago and Industrial Fellow at Kingston University and co-author of
Scoring Points, also published by Kogan Page.
Terry Hunt is chairman of EHS Brann, one of the largest direct marketing agencies in the world. His clients include Tesco, British Gas, The Economist, Cadbury's, National Savings, and Barclays.
Tim Phillips has been a journalist for 20 years. He has written for publications such as The Wall Street Journal Europe and The Sunday Times. He writes the popular blog ""Talk Normal"" in an effort to combat the poor communication and corporate jargon in the workplace. He is the author of Knockoff and Fit to Bust and co-author of Scoring Points, all published by Kogan Page.