Synopses & Reviews
The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks!
A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You'll explore new and updated content on Bing, Google's new "Caffeine" search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap!
- Provides you with a clear understanding of the basics of search engine optimization
- Details the techniques, tips, and tricks for getting your site ranked high and making your content appetizing to search engines
- Offers completely updated material on Bing, localized search optimization, video search optimization, Google's new "Caffeine" search algorithm, and more
- Shows you how show up in product search marketing on Amazon, Barnes & Noble, eBay, Craigslist, and more
The search for the best introduction to search engine optimization is over! Search Engine Optimization For Dummies, 4th Edition offers everything you need to know to reach the top of the online mountain!
"Search Engine Optimization For Dummies, " 4th Edition shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"
Includes information on search engine basics (what are they, which ones are important, how to get started), how to build search engine friendly sites, register your site with directories and indexes, use analysis tools to track results, use link popularity to boost rankings, and advertise your site by using pay-per-click options.
Includes new and updated content on Bing; Google's new "Caffeine" search algorithm; localized search; Google Sidewiki; Google Real Time search; product searches on Amazon, eBay, and Craigslist; social networking, video search marketing, beating competitors, and hiring an SEO firm.
Learn the secrets that search engines like and move your Web site to the top!
What good is a great-looking Web site if your target audience can't find it? This book reveals the dos and don'ts so that you can build in search engine-friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more!
Know what you're dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business
Build it right — find out how to construct your site with the information that search engines need to index it properly
Cover all bases — get your site listed in product and shopping indexes and local-search services
Love those links — find sites to link to yours and choose links that boost your position
Watch this — use video to make your site more visible, and build traffic with social networking sites
Open the book and find:
How search engines work
Techniques search engines like and ones they hate
What keywords are and how to use them
How to make your site both useful and visible
Small things that can make a big difference
How to redeem your site if something goes wrong
Ten common myths about SEO
About the Author
Peter Kent is an e-commerce consultant who specializes in search engine optimization. The founder of e-business service provider BizBlast.com, Peter has been writing about the Internet since 1993. His popular Geek News column has been running in two Colorado newspapers for five years.
Table of Contents
Part I: Search Engine Basics.
Chapter 1: Surveying the Search Engine Landscape.
Chapter 2: Your One-Hour, Search Engine–Friendly Web Site Makeover.
Chapter 3: Beating the Competition: Planning a Powerful Search Engine Strategy.
Chapter 4: Making Your Site Useful and Visible.
Part II: Building Search Engine–Friendly Sites.
Chapter 5: Picking Powerful Keywords.
Chapter 6: Creating Pages That Search Engines Love.
Chapter 7: Avoiding Things That Search Engines Hate.
Chapter 8: Dirty Deeds, Done Dirt Cheap.
Chapter 9: Bulking Up Your Site — Competing with Content.
Chapter 10: Finding Traffi c Through Local-Search Marketing.
Part III: Adding Your Site to the Indexes and Directories.
Chapter 11: Getting Your Pages into the Search Engines.
Chapter 12: Submitting to the Directories.
Chapter 13: Product Search: Remember the Shopping Directories and Retailers.
Part IV: After You've Submitted Your Site.
Chapter 14: Using Link Popularity to Boost Your Position.
Chapter 15: Finding Sites to Link to Yours.
Chapter 16: Even More Great Places to Get Links.
Chapter 17: Social Networking — Driven by Drivel.
Chapter 18: Video: Putting Your Best Face Forward.
Chapter 19: When Google Bites Back: A Guide to Catastrophe.
Part V: The Part of Tens.
Chapter 20: Ten Things to Know and Do When Picking an SEO Firm.
Chapter 21: Ten-Plus Myths and Mistakes.
Chapter 22: Ten-Plus Ways to Stay Updated.
Chapter 23: Ten-Plus Useful Things to Know.