Synopses & Reviews
People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
Weeks after The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires was published it was in a third printing with 60,000 in print and on several bestseller lists. Raves poured in. CNBC and CNNfn asked the author to comment on small business. People loved this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing, and success.
Now, the Wizard offers nuts and bolts guidance for putting those principles into action -- and by popular demand, more stories that inform and inspire. Here's a sample of the practical applications:
-- How to write compelling ad copy
-- How to tap the power of echoic retention to create messages that last
-- How a small business should plan for the future
-- How to price your products and services