Synopses & Reviews
Synopsis
Weeks after The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires was published it was in a third printing with 60,000 in print and on several bestseller lists. Raves poured in. CNBC and CNNfn asked the author to comment on small business. People loved this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing, and success.
Now, the Wizard offers nuts and bolts guidance for putting those principles into action -- and by popular demand, more stories that inform and inspire. Here's a sample of the practical applications:
-- How to write compelling ad copy
-- How to tap the power of echoic retention to create messages that last
-- How a small business should plan for the future
-- How to price your products and services
Synopsis
People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that wong The Wizard of Ads last year's Business Book of the Year award -- on this time, the book, has nuts, bolts, and even more bite
The Wizards's secret formulas will show:
- How to find a champion to sell your ideas
- Why targeting your market can be a big mistake
- Why bankers think backwards
- Why being out of style can be profitable
- How to write miraculous ads