Synopses & Reviews
Mastering the language of visual texts is essential for the study of communication. Guiding the student skillfully through the different strands of communication theory, See What I Mean also seeks to develop practical skills with a series of imaginatively planned assignments. Numerous illustrations from different cultures and ages are featured.
"Deserves to achieve wide recognition as an excellent and informative text."--Journal of Art and Design Education
From Madonna to digitized drawing, visual communication is central to contemporary life. Mastering the "language" of visual texts is essential for the study of communication whether in the media or in the field of art and design. This book develops practical skills via a series of assignments.
Includes bibliographical references (p. -144) and indexes.
Table of Contents
The process of communication
Noise and feedback
Meaning, connotation and empathy
Selection and communication
Cultures, codes and conventions
Symbol, metaphor and image
Functions and uses of communication
Insights and applications
Designing for communication