Synopses & Reviews
Synopsis
Build and grow a company ready for the next generation of consumers
In Seeding Innovation - The Path to Profit and Purpose in the 21st Century, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O'Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change. In the book, you'll discover how to build resilience, authenticity, market share and purpose into your business plan and move beyond box-ticking, virtue signaling and one-dimensional metrics, in a way that strengthens your business model, enhances your bottom line, attracts investors, fortifies employee retention, and more.
With her characteristic candor and attention to data and deep experience on the frontlines of industry change, Robyn explains how you can transform concepts like paradigm blindness, scarcity, imposter syndrome, rejection, and fear to build durable, lasting, and profitable businesses that integrate social and environmental principles, with courage and integrity to drive long term shareholder and stakeholder value.
You'll also discover how to:
- Build an iconic company that focuses on integrating meaningful change to inspire customers, investors, and employees and that eschews meaningless press releases and virtue signaling
- Develop a purpose-driven product line that holds strong appeal for new generations of consumers and avoids the ruthless practices associated with PR nightmares and externalized costs.
- Spot greenwashing, gender washing, and carbon washing, and more importantly, how to avoid them within your own organization and drive change
- Avoid "fluffy" ESG metrics and "one-dimensional" DEI metrics being called out by asset managers and investors and build teams and integrate goals that are central to outperformance and higher returns
Perfect for entrepreneurs, intrapreneurs, investors, managers, executives, directors, and other business leaders who want to create value, Seeding Innovation - The Path to Profit and Purpose in the 21st Century offers powerful data, dynamic stories, and successful examples and will earn a place on the bookshelves of entrepreneurs, founders, leaders, investors, HR professionals, consultants, and anyone else interested in building or growing a company fit for the 21st century.