Synopses & Reviews
Ever since Dutch trader Isaac Le Maire invented short selling in 1609 (and evoked the first ban on it), short selling has been seen as the dark side of stock tradingslightly suspect and too intricate for individual investors. Today, short selling is an integral part of all markets and new tools can make it as simple as buying stocks.
As Michael Shulman explains in this book, a short seller is a profit-seeking contrarian who sees opportunities others do not as a stock or market segment moves down. In Sell Short, Shulman turns the mystery of short selling inside out, revealing how using the same fundamental approach underlying the purchase of a stock can lead to tremendous opportunities on the short side.
Shulman does not believe traditional short selling is a good trading approach for individuals and this simple, but comprehensive overview of short selling focuses on buying puts or, in some situations, exchange-traded funds (ETFs). Throughout these pages, Shulman reveals the day-to-day details needed to generate short side profits. He describes how short selling works and how individual investors can best identify compelling opportunities before Wall Street finds them. Shulman also helps you to determine what part of your portfolio will fund short selling, what percentage of your capital should go to the short side, and how big each position should be.
Filled with in-depth insights and straightforward advice, Sell Short walks you through the mechanics of opening, managing, and closing a position, including rolling or pressing a position to increase profits. (Shulman does cover traditional shorting, though, in case you'd like to take that route.)
Step by step, this book prepares you to:
Prospect for gold in fading stocks
See opportunities that Wall Street misses
Create, manage, and exit a position
Short stocks, markets, and indices as well as specific sub-segments of the market, real estate (through REITs), commodities, and even countries
Create the "rocket-fueled trade"the higher-risk purchase of calls on double inverse ETFs
Explore advanced trading techniques such as selling calls, hedging, bear call spreads, selling puts on short ETFs, and more
There is no better guide for individual investors to the short side of the market than Michael Shulman. He is the man who shorted Bear Stearns seven days before its historic meltdown and predicted in September 2008 that WaMu and Wachovia would follow Lehman down the tubes. His newsletter, ChangeWave Shorts, has been a leading source for individual short sellers.
In this volatile market, opportunities abound if you have the will and the know-how to reach for them. Are you ready to come over to the short side?
In Sell Short,
author Michael Shulman demystifies the art of short-selling and reveals how investors can successfully use this approach to profit from busted stocks in both up and down markets. Sell Short
provides readers with a comprehensive overview of how to capture significant profits with this method by implementing put options in their investment program. And while Shulman focuses on shorting company stocks, he also offers tools and techniques for shorting markets and indices, specific sub-segments of the market, real estate (through REITs), and commodity plays. Filled with real-world examples and detailed case studies, this reliable resource will show readers how money can be made when taking the short side of a trade.
Michael Shulman (Rockville, MD) is the Editor of ChangeWave Shorts, a weekly newsletter from InvestorPlace Media that educates and informs readers on short-selling stocks.
Praise for Sell Short
"I know of no other book designed for the needs of the individual investor or trader looking to make money on a broken company or market segment. He turned shorting stocks from something many see as 'the dark side' of investing into a great way to make money in any market."
—Toby Smith, panelist, Fox News Channel's Bulls and Bears and founder and editor, ChangeWave Investing
"Sell Short is a great book for anyone who wants to be able to trade all markets. Michael uses sound option strategies to show how to play from the short side with limited risk and that's what investing and making money is all about: controlling risk! Sell Short isn't just a guide to trading—it is a complete method for identifying opportunities and managing a portfolio. I'll bet we all wish we'd read Sell Short last year, but trust me, these strategies work in any market!"
—Jon "Doctor J" Najarian, Cofounder, OptionMonster.com
"Michael's approach to shorting stocks proves that solid research in uncertain, volatile markets does pay off. In a world of congenital optimists and crowded with long-only advisory services, Sell Short is a terrific primer for all investors seeking to make money on both sides of the market."
—Bryan Perry, editor, Tactical Trader and author, The 25% Cash Machine
"The events of the recent past have shown that this book is overdue. Michael Shulman shows traders how to focus on individual stocks and sectors that are underperforming and then profit from them. An invaluable tool to complement any investor's trading strategies."
—Gerald Scheinman, Alcyone Capital Management, LLC
"Michael has been spot on about the financial and economic crises for more than two years, way ahead of most in the financial industry. He tells it like it is, avoids the fluff, and has an uncanny ability to zero in on the critical aspects of the issues. He writes easily, with clarity and humor—and a reader always knows where Michael stands on an issue or how to execute a trade."
—William Hyman, Investor
"Both institutional fund managers and retail investors will find Sell Short profoundly informative for identifying multiple ways to approach protecting downside risk in a portfolio as well as simply making money on the short-side. As a long-oriented fund, the downdraft of 2008 made it abundantly clear that everyone needs to have a deep base of 'short' knowledge in order to generate strong returns. Shulman's book should prove invaluable to novices and experts alike."
—Jon Plexico, Stonepine Capital LP
About the Author
Michael Shulman is the Editor of ChangeWave Shorts, a weekly newsletter from InvestorPlace Media that educates and informs readers on short selling stocks, providing specific recommendations on opening, managing, and closing short positions. In 2007 and 2008 his recommendations produced average returns greater than 50 percent. At ChangeWave, he was the founding manager of their research services for institutional investors, hedge fund investing, and ChangeWave Insight and also created and wrote ChangeWave Biotech Investor. Mr. Shulman was the founder and CEO of AtYourBusiness.com; an executive board member of NextGen Capital, a venture fund based in Fairfax, Virginia; and spent many years in the technology industry in Silicon Valley. His work has been published in a variety of trade, general business, and online venues, including SeekingAlpha.com, the Los Angeles Times, the Motley Fool, and Worth online. He has been a guest on Fox Business, CNBC, and the Options Trading Network and is a regular speaker at various money shows and traders expos around the country.
Table of Contents
Chapter 1 The Schadenfreude Component of Your Portfolio.
Chapter 2 How Shorting Works.
Chapter 3 The Case for Puts.
Chapter 4 Prospecting for Gold in Fading Stocks.
Chapter 5 Technical Indicators—You Gotta Love This Chart.
Chapter 6 Creating a Position.
Chapter 7 Going Short the Traditional Way or Borrower Beware.
Chapter 8 Shorting a Market Segment.
Chapter 9 Creating the Great Segment Trade.
Chapter 10 Shorting the Indices—Only the Big Ones. Please.
Chapter 11 Managing a Position or Everyone Has a Plan Until They Get Punched in the Face.
Chapter 12 Shorting Commodities and Real Estate.
Chapter 13 Shorting a Country.
Chapter 14 Shorting in a Bull Market.
Chapter 15 Advanced Trading Techniques.
Chapter 16 Case Studies—Ruby Tuesday, the Bear, and the Home Builders.
About the Author.