Synopses & Reviews
EBay is still the world's most popular auction site, but it's not the only one. The savviest PowerSellers are finding new places to sell online. Selling Beyond eBay offers powerful strategies for targeting not just more buyers, but the right buyers. By taking advantage of specialty sites, other auction sites, and online storefronts, sellers can dramatically increase their profits.
"Whether you’re a veteran eBay pro or a first-time online seller, there’s one thing you should know: eBay is not the only game in town. In fact, with eBay growing bigger and more crowded every day, serious shoppers -- and the savviest sellers -- are gravitating to other online marketplaces.
Selling Beyond eBay gives you strategies for targeting not just more buyers but the right buyers—the ones looking for the specific products you’re selling. Using online storefronts, specialty sites, and other auction sites, you can dramatically increase profits—and sustain them for much longer, too.
This great book tells you everything you need to know about:
Selling on hot auction sites and marketplaces like uBid, Overstock Auctions, bidville, Yahoo!Auctions, ebid.tv, iOffer—even Amazon!
Creating and managing an online storefront and partnering with a “big name”
Combining storefront sales with auction sales, including eBay
Expanding your product sourcing to find the best products and best deals to pass on to your customers
Selling Beyond eBay also includes eye-opening profiles of successful sellers using these strategies and sites in addition to (or even instead of) eBay. You’ll even learn how to reach customers overseas and around the world, as well as how to develop offline strategies that complement your online sales.
These days, there are countless places for customers to buy products. It’s time to start Selling Beyond eBay!"
About the Author
"Greg Holden is an eBay PowerSeller and the author of several books about eBay and online auctions, including Internet Auctions for Dummies, The Collector’s Guide to eBay, How to Do Everything With Your eBay Business, and
eBay PowerUser’s Bible. He has been interviewed by major media including The New York Times, Entrepreneur magazine, and Parents magazine. Mr. Holden lives in Chicago."
Table of Contents
"Part I: Preparing a Multichannel Sales Effort
Chapter 1 Should You Sell Beyond eBay?
Chapter 2 Creating a Solid Foundation on eBay
Chapter 3 Searching for Life Beyond eBay
Part II: Branching Out to New Auction Venues
Chapter 4 Carrying Your Experience and Reputation to New Venues
Chapter 5 Accurately Valuing Your Merchandise
Chapter 6 New Strategies for Moving Inventory
Chapter 7 Finding More than One Way to Sell
Chapter 8 Selling Off High-Value Assets and Equipment
Chapter 9 Connect with Collectors at Specialized Auction Sites
Chapter 10 Reaching Local Buyers
Part III: Opening an Online Storefront
Chapter 11 Partnering with a Big Name
Chapter 12 Leveraging Amazon.com’s Customer Base
Chapter 13 Overstock.com
Chapter 14 Finding the Right Operational Partner
Chapter 15 Handling Payments
Part IV: Selling Through Your Own Website
Chapter 16 Planning Your Own Website
Chapter 17 Boosting Your Website’s Effectiveness
Part V: Moving from Online to Offline Sales
Chapter 18 Opening a Brick-and-Mortar Store
Chapter 19 Trade Shows, Flea Markets, and Other Offline Sales Venues
Part VI: Supplying Your New Storefronts
Chapter 20 Finding New Sources of Merchandise
Chapter 21 Reaching Overseas Buyers
Chapter 22 Partnering with Other Sellers
Appendix A Online Auction Marketplaces
Appendix B Online Storefront Solutions
Appendix C Top Ten Tips for Moving Beyond eBay