Synopses & Reviews
Selling Your Photography is the road map to help photographers find their way through the complexities of the marketplace and get their images published! This insiders guide examines magazines, newspapers, books, posters, greeting cards, calendars, brochures, print and Web advertisements, annual reports, and more. Chapters cover how to: Break into diverse markets Shoot and sell stock and assignment photography Find advertising, corporate, editorial, and merchandise segment clients Work with photo editors, art directors, and communication directors Market your photography Develop good business habits License and price your work Get new clients through past publication Make additional sales with the same photographs. Anyone who plans to have his or her images published will need this handy guide.
About the Author
Richard Weisgrau, a professional photographer, operated one of Philadelphias largest commercial photography studios for over fifteen years. He then served as executive director of ASMP (American Society of Media Photographers). He has negotiated within a continuum from the small services contract to major industry agreements and political deals. He has taught the subject nationwide and has published numerous books on the business side of photography, including The Real Business of Photography, The Photographers Guide to Negotiating, and Licensing Photography. He lives in Narbeth, Pennsylvania.