Synopses & Reviews
the classic guide to email for office and home and an instant success upon its original publicationhas become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of entertaining examples, Send
reveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of todays thorniest email issues, from salutations and subject lines to bccs and emoticons. It explains when you absolutely shouldnt send an email and what to do when youve sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.
In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword“How to Keep Email from Taking Over Your Life,” which includes sage advice on handheld etiquette. Send is now more essential than ever, a wise and witty book that every businessperson and professional should read and read again.
"From this essential guidebook's opening sentence 'Bad things can happen on email' Shipley and Schwalbe make all too clear what can go wrong. E-mail's ubiquity, with casual and formal correspondence jumbled in the same inbox, makes misunderstandings common; e-mail's inexpressive, text-only format doesn't help. Given its brief history, there's no established etiquette for usage, which is why this primer is so valuable. It promises the reader hope of becoming more efficient and less annoying, reducing danger of a career-ending blunder. Brisk, practical and witty, the book aims to improve the reader's skills as sender and recipient: devising effective subject lines and exploring 'the politics of the cc'; how to steer clear of legal issues; and how to recognize different types of attachments. Using real-life examples from flame wars and awkward exchanges (including their own), Shipley and Schwalbe (op-ed editor of the New York Times and Hyperion Books' editor-in-chief) explain why people so often say 'incredibly stupid things' in their outgoing messages. 'Email has a tendency to encourage the lesser angels of our nature,' they note. They also offer 'seven big reasons to love email,' along with quick guides to instant messaging and e-mail technology, all the while urging us to 'think before [we] send.'" Publishers Weekly (Copyright Reed Business Information, Inc.)
"The Internet has finally found its Emily Post. If after youve read this you fail to change your emailing habits, youre doomed. Read it or weep." Michael Lewis, author of The Blind Side
"This is just the book I've been waiting for." Bill Bryson
"Send is an easy to read primer, full of practical tips for every emailer." Bob Eckert, Charman and CEO, Mattel, Inc.
"Send can help any of us send emails that build better business relationships and get better results." Spencer Johnson, M.D., author of Who Moved My Cheese?
When should you email, and when should you call, fax, or just show up?
What is the crucial, and most often overlooked, line in an email?
What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell?
Enter Send. Whether you email just a little or never stop, use a desktop or a handheld, here, at last, is an authoritative and delightful book that shows how to write the perfect email: at work, at school, or anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!).
The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age; wise, brimming with good humor, and filled with helpful lessons from the authors own email experiences (and mistakes). In short: absolutely e-ssential.
Stepping up to the challenges of email, this much-needed book helps people use email to their best advantage at work or at home, achieve their goals, and stay out of jail. Send is so eminently practical, it is absolutely e-ssential.
About the Author
David Shipley is the deputy editorial page editor and Op-Ed page editor of The New York Times
, where he has also served as national enterprise editor and senior editor at The New York Times Magazine
. Previously, he was executive editor of The New Republic
and a senior presidential speechwriter in the Clinton administration.
Will Schwalbe is senior vice president and editor in chief of Hyperion Books. Previously he was a journalist, writing articles and reviews for such publications as The New York Times, the South China Morning Post, Insight for Asian Investors, Ms. Magazine, and Business Traveller Asia.