Synopses & Reviews
The SEO Bible is designed to be the only SEO resource that an IT manager or business owner will need to plan and implement a successful SEO program. It includes callouts with additional tips to help the reader find the shortest route to success. Additionally, sidebars will provide additional information and point readers to additional resources that will help them better understand aspects of SEO.
Interviews with 10-15 executives from top search companies will help readers to understand how search is valuable for far more than traffic and what to expect for the future of search engine optimization. Additional appendices show the reader all of the specifics needed to create successful listings with Google, MSN, and Yahoo and explain some of the most commonly available SEO tools and software applications.
It seems that search is one of the most important online marketing efforts that any organization can make. The SEO Bible will help organizations and business in the small to mid-sized market optimize their search results and capture more traffic and exposure for their products and services. The book includes specific information on how to get listed in the major search engines, directories and indexes as well as strategy suggestions to guide the planning and implementation of a successful SEO campaign.
Creating an SEO Plan
Building Your Site
Pay-Per-Click and SEO
Tagging your Site
Keyword Tools and Services
The Content Puzzle
Understanding the Role of Links and Linking
Adding your Site to Indexes
Robots, Spiders, and Crawlers
Before and After the Launch
Analyzing your Success Rates
- This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
- One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
- Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
- Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
Increase your web traffic with better search results
Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site's search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.
Learn how to give your web site search appeal
Target behaviors and draw the customers you really want
Employ social media in your search engine marketing
Optimize your site specifically for Google®, MSN®, or Yahoo!®
Demystify the role of links and linking in search
Understand robots, spiders, and crawlers
Analyze your SEO efforts and see what works
Make use of SEO tools available online
Create a winning SEO plan
Read interviews with over a dozen SEO experts
About the Author
Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, and CNET. She is the author of Google Powered: Productivity with Online Tools and coauthor of Google Analytics, both from Wiley.
Table of Contents
Part I: Understanding SEO.
Chapter 1: Search Engine Basics.
Chapter 2: Creating an SEO Plan.
Part II: SEO Strategies.
Chapter 3: Building Your Site for SEO.
Chapter 4: Keywords and Your Web Site.
Chapter 5: Pay-per-Click and SEO.
Chapter 6: Maximizing Pay-per-Click Strategies.
Chapter 7: Increasing Keyword Success.
Chapter 8: Understanding and Using Behavioral Targeting.
Chapter 9: Managing Keyword and PPC Campaigns.
Chapter 10: Keyword Tools and Services.
Chapter 11: Tagging Your Web Site.
Chapter 12: The Content Piece of the Puzzle.
Chapter 13: Understanding the Role of Links and Linking.
Part III: Optimizing Search Strategies.
Chapter 14: Adding Your Site to Directories.
Chapter 15: Pay-for-Inclusion Services.
Chapter 16: Robots, Spiders, and Crawlers.
Chapter 17: The Truth About SEO Spam.
Chapter 18: Adding Social-Media Optimization.
Chapter 19: Automated Optimization.
Part IV: Maintaining SEO.
Chapter 20: SEO Beyond the Launch.
Chapter 21: Analyzing Success.
Appendix A: Optimization for Major Search Engines.
Appendix B: Industry Interviews.
Appendix C: SEO Software, Tools, and Resources.
Appendix D: Worksheets.