Synopses & Reviews
Learn to:
- Connect with prospects and turn them into customers
- Build trust and credibility
- Use social networks to engage your customers
- Involve customers through video, blogs, and e-mail
Connect with your customers, captivate them, provide value, and watch your business grow
Social media engagement can help you turn prospects into customers and customers into evangelists for your business. This book shows you how to build those relationships, maintain a viable presence on social networks, and give customers a reason to interact with you. See how to enhance your credibility and start conversations that will keep you connected to your customers.
- What it is understand what goes into social media engagement and measure its value
- It's all about trust build trust by listening to your community and providing clear messages, prompt responses, and authentic interactions
- Let's talk learn effective ways to join or start conversations in social media and how to encourage participation
- Nuts and bolts establish a process, identify goals and targets, explore available tools, and create a realistic schedule for social media activity
- Branch out explore ways to communicate on Pinterest, LinkedIn®, Google+, and location-based services
- Look and listen use audio and video creatively to help build a community
- Get noticed create a useful e-newsletter and add apps or widgets to your Facebook page and website
Open the book and find:
- Incentives for people to share your message
- What numbers to measure
- Advice on managing time for social media
- Why being present is so vital
- Tips for handling complaints
- Ways to keep your marketing message consistent
- Help with maximizing Pinterest and Google+
- Ten common mistakes to avoid
Synopsis
Put "engage" front and center in your social media marketing engagement strategies!When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.
- Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
- Shows you how to spark actions, reactions, or interactions--and make things happen
- Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
- Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more
Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
About the Author
Aliza Sherman launched the first full-service Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. Danielle Elliott Smith is a digital correspondent, speaker, media trainer, vlogger, and brand spokesperson and is the founder of ExtraordinaryMommy.com.
Table of Contents
Introduction 1
Part I: The Basics of Social Media Engagement 7
Chapter 1: Explaining the Why, Who, and How of Social Media Engagement 9
Chapter 2: Assessing the Impact of Social Media Engagement 25
Chapter 3: Discovering Social Media Engagement Tools 43
Part II: Exploring the Elements of Social Media Engagement 65
Chapter 4: Building Trust and Credibility 67
Chapter 5: Demonstrating Your Online Presence to Maximize Engagement 85
Chapter 6: Creating Connections 105
Chapter 7: Driving Interaction 121
Part III: Examining the Basic Engagement Tools 137
Chapter 8: E-mail, Forums, Blogs, and Websites 139
Chapter 9: Facebook 157
Chapter 10: Twitter 183
Part IV: Engaging Through Additional Social Channels 209
Chapter 11: Pinterest 211
Chapter 12: LinkedIn 241
Chapter 13: Google+ 263
Chapter 14: Location-Based Services 281
Part V: Leveraging Audio and Video for Engagement 301
Chapter 15: Audio and Videocasting 303
Chapter 16: YouTube 317
Part VI: The Part of Tens 335
Chapter 17: Ten Social Media Engagement Mistakes to Avoid 337
Chapter 18: Ten Businesses That Excel at Social Media Engagement 343
Index 353