Synopses & Reviews
Open the Store of Your DreamsIn every community, large or small, you're likely to see a variety of stores: clothing boutiques, gift shops, bookstores, specialty food shops, hardware stores... Their inventory may be totally different, but the steps involved in running them are much the same.
Whether you want your own storefront, a kiosk in a mall, an e-commerce store or anything in between, this essential guide covers everything you need to know. Successful retailers and retail experts nationwide share their real-life experiences and insights on:
- Selecting merchandise that will fly off shelves
- Designing your store to welcome customers and encourage purchases
- Day-to-day operations, from running the cash register to computing daily profits
- Tracking inventory and preventing theft
- Hiring great employees and training them to provide stellar customer service
- Setting prices to maximize profits
- And more!
Strike out on your own and set up the retail business of your dreams.
Synopsis
A new edition means more tips on on how to start your own retail businessThe second edition of this top-10 Startup titlehelps the nearly 100,000 retail businesses beatthe statistics and succeed past the first crucialyear. Expert advice covers location, merchandise,design, staffing, inventory, operations, andmore.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideMcGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Table of Contents
1. Introduction to retailing2. Business plans3. Buy or start your own?4. Location5. Legal and finance issues6. Operations7. Store design8. Inventory9. Equipment10. Pricing11. Human resources12. Marketing 13. Customer service14. Risk management15. Planning for the future