Synopses & Reviews
Grab Your Share of Senior Care! The senior population is multiplying by the millions! In fact, during the next 25 years, the senior population in America is expected to doublegrowing faster than the total population in every state. This means one thinga tremendous opportunity for aspiring and compassionate entrepreneurs like you!
From providing adult daycare or homecare to transportation or concierge needs, our experts cover todays most requested services within the 65+ market. Learn, step by step, how to choose the right opportunity for you, legally and financially establish your business, acquire licenses and certifications, set policies and procedures, and much more! Plus, gain priceless insight, advice, and tips from practicing senior care professionals.
Learn how to:
- Discover your specialty within one of six growing areas of interest adult daycare, relocation services, homecare, transportation services, concierge, and travel service
- Design your business to suit your customers demographics and special needs
- Set your rates
- Create a support staff who will help you succeed
- Use effective marketing and advertising to get the word out
- Build valuable business partnerships that lead to referrals
- Plan for future growth
A record number of seniors are seeking your helpstart your senior care service today!
Synopsis
All the expert advice you need to start your own lucrative senior services business
The elderly population is
increasing at nearly twice the
rate of the general population.
Senior serviceshome healthcare,
transportation, light
housekeeping and other
concierge services, travel
agents, and moreare
urgently needed, and this guide
explains how you can tap that
opportunity.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Table of Contents
Preface
Chapter 1: Serving Seniors
Chapter 2: Running Your Senior Care Service
Chapter 3: Developing Your Plan
Chapter 4: Adult Day-Care Service
Chapter 5: Relocation Service
Chapter 6: Home Care and Home Health-Care Services
Chapter 7: Concierge Service
Chapter 8: Transportation Service
Chapter 9: Travel Service
Chapter 10: Structuring Your Business
Chapter 11: Locating and Setting Up
Chapter 12: Assembling Your Team
Chapter 13: Equipping Your Business
Chapter 14: Building Your Online Presence
Chapter 15: Essentials of E-Marketing
Chapter 16: Marketing Offline for Success
Chapter 17: Financial Matters
Chapter 18: When Things Go Wrong
Chapter 19: Tales from the Trenches
Appendix
Senior Care Resources
Glossary
Index