Synopses & Reviews
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet,and#160;technology insider Alice Marwick contends in this insightfuland#160;book, and#8220;Web 2.0and#8221; only encouraged a preoccupation with status and attention. Her original researchand#8212;which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalistsand#8212;explores the culture and ideology of San Franciscoand#8217;s tech community in the period between the dot com boom and the App store, when the city was the worldand#8217;s center of social media development.and#160;Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniquesand#8212;such as self-branding, micro-celebrity, and life-streamingand#8212;to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.
Social media, once heralded as revolutionary and democratic, have instead proved exclusionary and elitist
About the Author
Alice E. Marwick is assistant professor, communication and media studies, Fordham University, and an academic affiliate at the Center on Law and Information Policy, Fordham Law School. Previously a postdoctoral researcher at Microsoft Research, she regularly speaks to the press on various social media topics and has written for the New York Times, the Daily Beast, and the Guardian. She lives in New York City.