Synopses & Reviews
This special collection features four entertaining stories about health and staying well (“This Is My Body,” “Taking Care of Mom,” “I Was So Sick,” “The Loose Tooth”) and uses words and phrases to help children who are developing reading abilities. As always, the beloved and internationally acclaimed Little Critter character is the center of attention and action.
Marketing Campaign and Publicity —
Targeted PR in this genre segment where Mercer is known. Social media marketing on Twitter, Facebook, blogs and author websites making book aware to the authors massive community. (www.fpbks.com/mercer-mayer, www.facebook.com/mercermayer; http://twitter.com/mercermayer; http://littlecritter.com; www.mercermayer.com; etc.) Targeted campaign through Scribd (68M uniques) with preferred author/book pages. Sampling, reviews, and giveaway contests (Sch. & Lib. Journal, www.Goodreads.com, and many other periodicals, websites, etc.) National and regional PR—and radio and TV interviews Attendance at convention shows-eg. National Gift Show (New York); New York Book Expo, ABA, ALA, etc Major Co-op advertising (Barnes & Noble. SLJ, etc.)
Endorsements — * Numerous awards, citations, recognition for art, illustrations, writing. * Beloved by librarians, teachers, educators & parents * Grandparents, parents, & kids are all familiar with his work. * Numerous philanthropic efforts involving children and education. * Acclaimed by AAP, Childrens Book Council, National Book, etc. * Appeals to both traditional book lovers, stores, as well as non-traditional (Target, Walmart, etc.)
Reviews — * In active review for Scholastic Book Club Selection as well as Scholastic Book Fair inclusion
* Sch. & Lib. Journal; www.goodreads.com; many others
Website URL — http://littlecritter.com
Mercer Mayer's bestselling Little Critter takes center stage in this hardcover collection of four popular storybooks: This Is My Body, Taking Care of Mom, I Was So Sick, and The Loose Tooth. Fun-filled lessons using simple words and comforting themes teach young children how to take care of their bodies, eat well, and stay healthy.
About the Author
Mercer Mayer is one of the most prolific, talented, beloved, and bestselling children's book authors and illustrators of all time. He began writing and illustrating childrens books in 1966, and since that time, he has published over 300 titles. Open almost any of the award-winning author/illustrator's books, and out may pop dragons, cuddly monsters, wonderful creatures, and endearing critters. His legendary books and quintessential characters are classic favorites of kids and families around the globe and address timeless subjects that every child experiences, such as going to the dentist or being scared of big thunderstorms. Not only do the books provide great lessons, but Mr. Mayer also inserts his gentle humor into the books to show how the adorable critter and monster characters deal with common issues — thus providing wonderful child development and socialization skills support within creative story-telling venues. Hometown: Roxbury, Connecticut.