Synopses & Reviews
Synopsis
We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in the a world of boring presentations.
This book explores the tips and techniques to transform you into an influential business storyteller. It teaches you the structure of stories and suggest the ways of harnessing your own creativity so that you can instantly grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn from the masters of influence, including advertisers, psychologists, philosophers, screenplay writers and novelists.
From writing a compelling pitch for a new product to turning bland data into exciting tales, this book will give you the tools to communicate your message with style, originality and success.