Synopses & Reviews
Learn to:
- Become a top-performing real estate agent
- Communicate and create a presence in a digital world
- Find more prospects and close more deals
Succeed as an agent in the real estate business? Easy.
If you're looking to rev up your real estate business, wondering where to find the best lead targets, or just interested in refining specific skills, Success as a Real Estate Agent For Dummies has it covered. This hands-on, friendly guide shows you all the tricks of the trade, including tried-and-true tactics and fresh ideas for finding more and better prospects — and closing more sales! Plus, whether it's lead generation via blogging or social media channels, Success as a Real Estate Agent For Dummies gives you key ways to communicate and prospect in a digital world.
- Pave the way to real estate success — get a guided tour through the process of evaluating, choosing, and joining a real estate company (and tips on how you can swing the odds for success in your favor)
- Unlock the secrets of client development — discover how to use social media, mine gold from referrals, win business from expired and FSBO listings, and use open houses as the ultimate prospecting approach
- Sales and service (with a smile) — find out how to develop a winning sales strategy, from using effective marketing for listings to negotiating contracts and closing deals
- Sell yourself — get great advice for building and developing lifelong client relationships and loyalty and for delivering unbeatable client service
Open the book and find:
- The skills of a successful agent
- Ways to conduct a quality listing presentation
- How to get a house ready for showing
- Tips for marketing yourself and your properties
- The best ways to run a successful real estate business
- Ten bulletproof listing presentations
- The scoop on navigating short sales
- Resources for real estate agents
Synopsis
Success as a Real Estate Agent For Dummies, 2nd Edition offers tried-and-true tactics and fresh ideas for finding more prospects—and closing more deals! In addition, readers get the latest informaiton on:
- High value homes: New coverage on being successful in this market as it’s where all the people still in the industry are dying to break-in
- Short Sales: How to sell them to buyers without scaring them off
- Dealing with the property management boom
- New coverage on using third parties to drive leads and create exposure like Trulia, Realtor.com, and Zillow
- New coverage on navigating IDX (Internet Data Exchange) inventory systems
- Managing the For Sale By Owners (FSBO)
Synopsis
Make your fortune in the real estate business? Easy.Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, Success as a Real Estate Agent For Dummies has it covered.
This no-nonsense guide, with guidance from an industry expert, shows how you can become a successful real estate agent. It provides advice on acquiring the skills needed to excel and the respect and recognition you'll gain through making sales and generating profit. Soon you'll have all the tools you need to: prospect your way to listing and sales; build a referral-based clientele; plan and host a successful open house; present and close listing contracts; stake your competitive advantage; spend less time to earn more money; and much more.
- Features tips and tricks for working with buyers
- Includes must-haves for a successful real estate agents
- Offers tried-and-true tactics and fresh ideas for finding more prospects—and closing more deals
Whether it's lead generation via blogging or social media channels, Success as a Real Estate Agent For Dummies gives you key ways to communicate and prospect in a new online world.
About the Author
Dirk Zeller is the CEO of Real Estate Champions and Sales Champions, two nationally known companies that specialize in training and coaching salespeople.
Table of Contents
Introduction 1Part I: Acquiring the Keys to Real Estate Success 5
Chapter 1: Discovering the Skills of a Successful Agent 7
Chapter 2: Selecting the Right Company 21
Chapter 3: Becoming a Marketplace Expert 45
Part II: Generating Leads for Buyers and Sellers 59
Chapter 4: Prospecting Your Way to Listings and Sales 61
Chapter 5: Using Facebook and Blogs to Create an Online Presence 79
Chapter 6: The ABCs of IDX 89
Chapter 7: Generating Referrals 99
Chapter 8: Traditional Lead Targets That Work: Expired and FSBO Listings 119
Chapter 9: Using an Open House As a Prospecting Tool 141
Part III: Developing a Winning Sales Strategy 159
Chapter 10: Conducting a Quality Listing Presentation 161
Chapter 11: Getting the House Ready for Showing 187
Chapter 12: Marketing Yourself and Your Properties 205
Chapter 13: Negotiating the Contract and Closing the Deal 233
Part IV: Running a Successful Real Estate Business 251
Chapter 14: Staking Your Competitive Position 253
Chapter 15: Keeping Clients for Life 271
Chapter 16: Maximizing Your Time 297
Part V: The Part of Tens 323
Chapter 17: Ten Must-Haves for a Successful Real Estate Agent 325
Chapter 18: Ten Bulletproof Tips for Listing Presentations 331
Chapter 19: Ten Tips for Navigating Short Sales 337
Index 343