Synopses & Reviews
This number-one selling business planning guide in the U.S. includes expert help, worksheets to jumpstart the process, a sample business plan, tips on impressing funders, winning tips for competitions, and more. Used in the top business schools throughout the nation, including Stanford; M.I.T.; University of Denver; Hass School of Business, UC Berkeley; and Cornell. Hundreds of thousands of entrepreneurs have used this book to launch their businesses.
Named by Inc. and Forbes magazines as one of the top ten essential books for small business, this fully revised and updated fifth edition of Successful Business Plan: Secrets & Strategies is a complete, step-by-step guide to researching and writing a business plan to get your company funded!With a foreword by legendary venture capitalist John Doerr, Successful Business Plan: Secrets & Strategies is packed with insider tips and insightful advice on writing and formatting a business plan that will stand out from the crowd.
It's the bestselling business plan guide on the market. Over 600,000 copies sold--now updated and revised! Everything you need to know to writie a fool-proof, perfectly formatted, knock-'em dead business plan. The Successful Business Plan includes a sample business plan, 99 worksheets to get you started, financial evaluation techniques even a numbers novice can use, and over 200 real-life insider tips from successful CEOs.
About the Author
Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, “Small Business Strategies,” the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at planningshop.com.
Table of Contents
SECTION I Starting the Process
Chapter 1: The Successful Business
Chapter 2: Getting Your Plan Started
Chapter 3: Making Your Plan Compelling
SECTION II Business Plan Components
Chapter 4: The Executive Summary
Chapter 5: Company Desciption
Chapter 6: Industry Analysis & Trends
Chapter 7: Target Market
Chapter 8: The Competition
Chapter 9: Strategic Position & Risk Assessment
Chapter 10: Marketing Plan & Sales Strategy
Chapter 11: Operations
Chapter 12: Technology Plan
Chapter 13: Management & Organization
Chapter 14: Social Responsibility & Sustainability
Chapter 15: Development, Milestones & Exit Plan
Chapter 16: The Financials
Chapter 17: The Plan's Appendix
SECTION III Putting the Plan to Work
Chapter 18: Preparing, Presenting & Sending Out Your Plan
Chapter 19: Looking for Money
Chapter 20: Using Your Plan for Classes & Competitions
Chapter 21: Internal Planning for Existing Businesses & Corporations
Chapter 22: Time-Saving Tips
SECTION IV Reference