About the Author
Trained as a cultural anthropologist and skilled in four languages, JULIANA BIRNBAUM FOX has lived and worked in the U.S., Europe, Japan, Nepal, Costa Rica, and Brazil. In 2005 she founded Voices in Solidarity, an initiative that partnered with Ashaninka indigenous tribal leaders from the Brazilian Amazon to support the development of a community-led environmental educational center.
LOUIS FOX is a storyteller, strategist, and filmmaker who, since cofounding Free Range Studios in 1999, has created some of the most successful online "cause-marketing" campaigns of all time. His work for clients like Amnesty International, The Organic Trade Association, Patagonia, and Greenpeace has been featured in The New York Times, USA Today, The Washington Post, CNN, FOX News, NPR, The Colbert Report, and in Fast Company Magazine, which named him one of the 50 most influential social innovators of 2007. Internationally considered a leader in viral online advocacy campaigns, he has directed over 100 short films; his most successful projects, The Meatrix (2003), Grocery Store Wars (2005), and The Story of Stuff (2007), have been viewed by more than 60 million people and have garnered top honors at dozens of international film and media festivals.