Synopses & Reviews
As founder of one of the most influential political blogs, DailyKos, Markos Moulitsas Zúniga establishes the fundamental laws that govern todays new era of digital activism.
The Sixties are overand the rules of power have been transformed. In order to change the world one needs to know how to manipulate the media, not just march in the streets. Markos Moulitsas Zúniga, otherwise known as Kos, is todays symbol of digital activism, giving a voice to everyday people. In Taking on the System, Kos has taken a cue from his revolutionary predecessors doctrine, Saul Alinksys Alinskys Rules for Radicals, and places this epic hand-book in todays digital era, empowering every American to make a difference in the 21st century.
As founder of the largest political blog in the nation, Kos knows how its done, because hes done it with tremendous success. In Taking on the System, he shares practical guidelines on how grassroots movements can thrive in the age of global information, while referencing historical and present examples of the tragedy caused without those actions.
The walls between the people and the powerthe so-called rabble and the so-called eliteare being torn down by technology, and a new army of amateurs are storming the barriers to effect political, cultural, and environmental transformation. Readers will come to understand how they too can change the world.
"In this primer for activists in the digital age, Zniga, founder of the influential lefty blog DailyKos, argues that if activists harness new technology such as blogs, podcasting and YouTube, they can 'bypass the old-world gatekeepers to communicate to the masses' in order to bring about political change. Tidily organized into pithy directives, including mobilizing, reinventing the street protest and feeding the backlash, this informative and entertaining book inspired by Saul Alinsky's Rules for Radicals moves easily among the current campaign cycle, pop culture phenomena such as Stephen Colbert and the successes and failures of the progressive movement in America. Zniga's pragmatic, inclusive tone takes the edge off his sometimes didactic insistence that 'there's no reason anyone should whine or complain that they are being shut out of the system.' It should be noted, however, that the book is targeted directly to other liberals and wastes no time with conciliatory measures toward the right. Anyone in his camp, however, will be rewarded by the read. (Sept.)" Publishers Weekly (Starred Review) (Copyright Reed Business Information, Inc.)
"[Z·niga] turns his considerable insight and energy to detailing a manifesto for...radical social change."
The founder of one of the most influential political blogs in the nation establishes the fundamental laws that govern today's new era of digital activism.
The laws of power have changed-and will continue to do so in our ever-evolving, digital culture. Societal shifts require mastering new skills for effecting positive change. Now it's out with the old rules, in with the new...
Founder of one of the nation's most influential political blogs, DailyKos.com, Zúniga has drawn up his revolutionary strategies such as:
? Don't mourn the street protest-reinvent it
? Feed the backlash
? Demolish your opponents with ridicule
? Identify heroes and villains
Written for both the general public and the grassroots activist, this is a new great awakening- as the crowds learn the laws of power that will lead to effective transformation.