Synopses & Reviews
One of the most popular Fortune
articles in many years was a cover story called "What It Takes to Be Great." Geoff Colvin offered new evidence that top performers in any field—from Tiger Woods and Winston Churchill to Warren Buffett and Jack Welch—are not determined by their inborn talents. Greatness doesn't come from DNA but from practice and perseverance honed over decades.
And not just plain old hard work, like your grandmother might have advocated, but a very specific kind of work. The key is how you practice, how you analyze the results of your progress and learn from your mistakes, that enables you to achieve greatness.
Now Colvin has expanded his article with much more scientific background and real-world examples. He shows that the skills of business—negotiating deals, evaluating financial statements, and all the rest—obey the principles that lead to greatness, so that anyone can get better at them with the right kind of effort. Even the hardest decisions and interactions can be systematically improved.
This new mind-set, combined with Colvin's practical advice, will change the way you think about your job and career—and will inspire you to achieve more in all you do.
Expanding on a landmark cover story in Fortune, a top journalist debunks the myths of exceptional performance.
About the Author
Geoff Colvin, Fortune's senior editor at large, is a leading thinker, writer, broadcaster, and speaker on today's most significant trends in business. As a longtime editor and columnist for Fortune, he has become one of America's sharpest and most respected commentators on leadership and management, the shareholder value imperative, corporate governance, the infotech revolution, and related issues.As a speaker, Colvin has engaged hundreds of audiences around the world. He is the regular lead moderator of the Fortune Global Forum, and he serves as moderator for the Prince of Wales International Business Leaders Forum in London. As coanchor of Wall Street Week with Fortune on PBS for three years, Colvin spoke each week to the largest audience reached by any business television program in America. He has appeared on The Today Show, Good Morning America, CBS This Morning, ABC's World News Tonight, and dozens of other programs. He is heard daily on the CBS Radio Network, where he has made more than 8,000 broadcasts.A native of Vermillion, South Dakota, Colvin is an honors graduate of Harvard University with a degree in economics, and he holds an MBA from New York University's Stern School. David Drummond has made his living as an actor for over twenty-five years, appearing on stages large and small throughout the country and in Seattle, Washington, his hometown. He has narrated over sixty audiobooks for Tantor, in genres ranging from current political commentary to historical nonfiction, from fantasy to military, and from thrillers to humor. He received an AudioFile Earphones Award for his first audiobook, Love 'Em or Lose 'Em: Getting Good People to Stay. When not narrating, David keeps busy writing plays and stories for children.