Synopses & Reviews
Tastemaker, n. Anyone with the power to make you eat quinoa.
Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the ’80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a “superfood” again?
In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America’s premier grain guru to Chicago’s gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.
Synopsis
DAVID SAX is a freelance writer specializing in business and food. His writing appears regularly in the New York Times, Bloomberg Businessweek, Saveur, The Grid, and other publications. His first book, Save the Deli, was a Los Angeles Times bestseller, and won a James Beard Award for Writing and Literature. He lives in Toronto with his family, and looks forward to many cupcakes, or cronuts, or whatever food trend comes next.
About the Author
CA
David Sax on PowellsBooks.Blog
One of the best things about writing
The Revenge of Analog: Real Things and Why They Matter is it was basically one big, tax-deductible excuse to acquire some very cool things. After all, if I didn’t practice the analog gospel I preached, what kind of evangelist for the benefits and pleasures of a tactile world of objects and ideas would I be?...
Read More»