Synopses & Reviews
Telephone Survey Methods presents an applied approach to conducting telephone surveys. It details a highly routinized process, necessary in order to gather quality data through telephone surveys.
Lavrakas focuses on sampling, selection and supervision - topics not covered in depth in existing texts. He concentrates on telephone surveys using the traditional paper-and-pencil techniques since computer-assisted telephone interviewing is still new and developing, and should only be used by surveyors with prior experience in traditional techniques. The book is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.
Synopsis
Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.