Synopses & Reviews
Synopsis
Excerpt from Textile Trade Terms: Report on Misleading Textile Trade Terms, Their Causes and Remedies
The New York University Bureau of Business Research has completed for the National Vigilance Committee of the Associated Advertising Clubs of the World a comprehensive survey of the trade terms and names used in the textile industry. In this industry, as in many others, there appears to be much confusion in the meaning of the various terms used to designate different products; a confusion which particularly affects consumers although it exists throughout the trade. Buyers do not know from the name what the nature of the fabrics is and two or more fabrics of different weave or finish or content are frequently sold under the same name.
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