Synopses & Reviews
Students and teachers of graphic design will enrich their understanding of 20th century type design and typography with this unique anthology. Contained in this volume are more than 50 important, known and rare texts by critics, historians, and type designers about the history, aesthetics, and practice of type design and typography. An invaluable addition to any school course on type theory and practice, the book contains heretofore unprinted essays by major type masters, including W.A. Dwiggins, Hermann Zapf, and Paul Rand, as well as critical analyses of vintage and contemporary type and type design. A supplement to the successful series, the book specifically pinpoints those texts that will increase the common knowledge of typographic history and criticism.
Never before available! rare essays by critics, historians, and major type masters offer analyses of typography from the 1940s to the present. Includes unreprinted commentaries by legendary designers W. A. Dwiggins, Hermann Zapt, and Paul Rand.
This anthology is designed to enrich the reader's understanding of 20th-century type design and typography. It contains more than 50 important, known and rare texts by critics, historians and type designers about the history, aesthetics and practice of type design and typography.
Spanning the 20th century, with emphasis on the 1940s to the present, this collection will be necessary reading for all design students and faculty.
About the Author
Steven Heller is the co-founder and co-chair of the MFA Design / Designer as Author + Entrepreneur program and co-founder of the MFA in Design Criticism and MFA in Interaction Design programs at the School of Visual Arts. For thirty-three years he was an art director at the New York Times, and currently writes the Visuals column for the New York Times Book Review. He is contributing editor to Print, EYE, and Baseline magazines, and writes the popular blog THE DAILY HELLER. He is the author or editor of over 130 books on design and popular culture, including Design Literacy, Design Disasters, and 100 Ideas That Changed Graphic Design. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award for "Design Mind."