Synopses & Reviews
Thank You for Arguing
is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:
The Eddie Haskell Ploy
Eminem's Rules of Decorum
The Belushi Paradigm
Stalin's Timing Secret
The Yoda Technique
Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular online language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
The principles of rhetoric are as vital as ever, as discussed in this book that shows what Aristotle, Lincoln, and Homer Simpson reveal about the art of persuasion.
About the Author
Jay Heinrichs spent twenty-six years working as a writer, editor, and publishing executive before heading to the North Woods and devoting most of his time to rhetoric. He currently gives frequent workshops to corporations, colleges, schools, and organizations.David Drummond has narrated over seventy audiobooks for Tantor, in genres ranging from current political commentary to historical nonfiction, from fantasy to military, and from thrillers to humor. He has received multiple AudioFile Earphones Awards, including one for his first audiobook, Love 'Em or Lose 'Em: Getting Good People to Stay.