Synopses & Reviews
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Ciceros three-step strategy for moving an audience to actionÑas well as Honest Abes Shameless Trick of lowering an audiences expectations by pretending to be unpolished. But its also replete with contemporary techniques such as politicians use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:
The Eddie Haskell Ploy
Eminems Rules of Decorum
The Belushi Paradigm
Stalins Timing Secret
The Yoda Technique
Whether youre an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of todays most popular online language mavens, its warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
Synopsis
An introduction to the fine art of rhetoric explains how this important skill can profoundly influence one's success in one personal and professional life, using contemporary examples to illuminate classical rhetorical strategies and revealing how the forces of persuasion are at work all around us and how they can be used for one's own benefit. Original. 40,000 first printing.
About the Author
JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.