Synopses & Reviews
It’s another Saturday night at your local tavern. The lights flicker on and off. 2:00 AM again. Time to slink home—or time to get started on a new adventure? The 2 AM Principle will be your inspiration—and guide—to living life to the fullest.After a routine night of barhopping and mingling, the time is 2:00 AM and you have reached a turning point. Do you hunker down and head home? Or do you ride a second wind and find an adventure that is equal parts spontaneous, reckless, fun, and life-changing? Make your decision carefully—the latter can potentially involve a Jenga game with a drunkenly volatile Kiefer Sutherland, or crashing a million dollar wedding at the Plaza Hotel and spending a wild night with the bridesmaids, or breaking into a park with a group of adults just to play like kids on a playground.
Jon Levy has done all of the above and has taken these adventures to extreme heights, has traveled around the world, and changed his life in the process. A self-proclaimed geek and a late bloomer, Jon is also a highly influential behavioral scientist and creator of The Jon Levy Model of Adventure. It’s a breakthrough four-step process (Preparation, Intrusion, Elevation, and Advancement) featuring an in-depth guide to finding and maintaining a perfect adventure—including how to choose a team for an adventure (or go it solo), adhering to a specific mission, deciding what boundaries you can and will cross, how to chart out risk and unpredictability—using his own adventures to elaborate on the process. As Jon says, “Beware of a determined geek, we are clever and have very little to lose.” The 2 AM Principle is also stocked with alternately outrageous and touching stories from his own life of adventure: his successes, failures, and getting gored by a bull in Pamplona, Spain.
Part Neil Strauss’s The Game and part Timothy Ferriss’s The 4-Hour Work Week, mixed with the geeky enthusiasm of a TED Talk, this book will not only find an audience with nerds and wallflowers, but will resonate with anyone looking to live more fully—and adventurously.
Synopsis
"Jon Levy is what happens when you mix a behavioral scientist like Robert Cialdini with Indiana Jones." --Lewis Howes, New York Times bestselling author of The School of Greatness
Jon Levy used to be a nerd.
Now, he runs with the bulls in Pamplona, battles Kiefer Sutherland in Jenga, and crashes million-dollar weddings. How did he do it? The E.P.I.C. Model of Adventure, a breakthrough four-step process (Establish, Push Boundaries, Increase, Continue) for building the perfect adventure, from picking the right team, to choosing the right mission, and taking the right risks--with plenty of stories from his own exploits to show you how it's done.
With the mold-breaking brilliance of Timothy Ferriss's The 4-Hour Work Week, and the geeky enthusiasm of a TED Talk, this book is your ticket to the next level. You'll learn plenty, but the first lesson is easy: nothing good happens after 2 AM--except the most EPIC experiences of our lives.
About the Author
Jon Levy is a digital strategist, consultant, and behaviorist, and founder of The Influencers Dinner, a secret community of private members who draw from every major media outlet. He’s based in New York and can be found online at www.jonlevytlb.com.