Synopses & Reviews
The 30 Day MBA covers the essential elements and core disciplines in a top MBA program.
The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. This second edition includes a thorough explanation and examples of the "break-even analysis," used by MBAs for making cost, volume, pricing and profit decisions. It also adds new case studies as well as analysis of the emergence of brands in developing countries.
The 30 Day MBA also incorporates external reading and resources, online library and information sources, case studies and links to online self-assessment tests to help readers keep track of their learning achievements.
"Short of taking an MBA direction itself, this book offers a solid substitute... Any business library - and many a general interest lending library - needs this." - Midwest Book Review
"...everything from business savvy on markets and competitors to research data, case studies, and free business tool downloads. Any business library - and many a general interest lending library - needs this." -- Midwest Book Review
-Fast track, low-spend guides to business success
-Gives busy professionals the basics of an MBA at a fraction of the time and cost
-Online self-assessment tests for readers to track learning achievements
"[E]verything from business savvy on markets and competitors to research data, case studies, and free business tool downloads. Any business library - and many a general interest lending library - needs this." --Midwest Book Review
"Written for professionals in large and small organizations in the public and private sectors, this book reviews key concepts of business and offers a wealth of links to free learning resources online. The reader-friendly layout includes numerous organization charts, comparison tables, and decision algorithms. This second edition adds material on break-even analysis....Chapter links point to online library and information sources, case examples, and podcasts and video lectures from major business schools. The book's companion website offers short tests. In addition to professionals, the book will also be also useful to students considering business school." --Book News, Inc.
This accessible and in-depth title places MBA skills within reach of all professionals.
About the Author
is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co-authored ten books in the Dummies series. His books have been published by the BBC, The Economist, John Wiley and Kogan Page. Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi-plant and multi-country operations, he was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years. For the next 20 years he lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook
and Cut Costs Not Corners
Table of Contents
4. Organizational Behaviour
5. Business History
6. Business Law
9. Ethics and Social Responsibility
10. Operations Management
11. Quantitative and Qualitative Research and Analysis
Appendix: Personal Development and Lifetime Learning