Synopses & Reviews
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
A new product, a new service, a new company, a new division, a new anything—where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams.
About the Author
Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies. Previously, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Kawasaki was one of the individuals responsible for the success of the Macintosh computer. He is also the author of nine books, including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a B.A. from Stanford University and an M.B.A. from UCLA as well as an honorary doctorate from Babson College. Paul Boehmer appeared for two seasons at the Old Globe Theatre in San Diego, California, where he played Oberon/Theseus in A Midsummer Night's Dream and Lucius in Titus Andronicus. He also appeared in The Constant Wife, played Banquo in Macbeth, and was Antipholus of Syracuse in The Comedy of Errors in the 2005 Summer Rep Season at the Globe. He has appeared in Sir Peter Halls's acclaimed Broadway production of Oscar Wilde's An Ideal Husband, Off-Broadway in the New York premiere of Miss Evers' Boys, and Off-Off-Broadway in New Yorrick, New Yorrick and End of the Day. He has appeared regionally at the Pioneer Theatre Company, Arena Stage, Seattle Rep, Huntington Theatre Company, Cincinnati Playhouse in the Park, Cleveland Playhouse, Missouri Repertory Theatre, Walnut Street Theatre, Syracuse Stage, Berkshire Theatre Festival, and Theatre Works Palo Alto. His film and television appearances include The Good German, The Thomas Crown Affair, Star Trek: Enterprise, Star Trek: Voyager, Star Trek: Deep Space Nine, Frasier, Judging Amy, Guiding Light, and All My Children. Paul is most proud of his award-winning unabridged recording of Moby Dick. He holds a BFA in acting from Southern Methodist University and an MFA in acting from the Professional Theatre Training Program at the University of Delaware.