Synopses & Reviews
The Baptist Health Care Journey to Excellence presents tested principles and best practices to help improve your corporate culture and customer satisfaction, which will lead to loyalty, stability, sustained productivity, and profitability in your own organization.
For three consecutive years, Baptist Health Care has been ranked as one of Fortune magazine's 100 Best Companies to Work for in America. All five of Baptist Health Care's hospitals have spent multiple years in the top one percent in patient satisfaction based on survey results from the largest hospital patient database in the world. In 2004, President George W. Bush awarded the company the coveted Malcolm Baldrige National Quality Award. But Baptist Health Care was not always a success story.
In 1995, Al Stubblefield and his management team had to face some harsh realities: patient satisfaction rating had reached an all-time low; recent corporate reengineering efforts had damaged employee morale; and five years of merger discussions with three different organizations further devastated morale. Al's suspicions were confirmed when an attitude survey conducted among his employees made it abundantly clear: they were not pleased with the Baptist Health Care experience. In addition to the internal conflicts, their flagship hospital was competing against two other facilities owned by national health care conglomerates with bigger budgets and deeper pockets. Outspending them was simply not possible.
This is the story about how one company beat the odds and rebounded to become a leader in its field and a pioneer in management. By creating a cultural transformation within their Baptist Health Care organization, employees became engaged and inspired to perform at the highest levels. Their positive outlook translated into a level of service and operational excellence that has become the national benchmark. Through their story, you too will learn how to transform your organization into a WOW! culture with a passion for excellence.
BAPTIST HEALTH CARE's (BHC) flagship organization, Baptist Hospital, Inc., was the winner of the 2003 Malcolm Baldrige National Quality Award. BHC has created the Baptist Health Care Leadership Institute, which provides custom designed consulting and training services that help organizations develop and sustain a culture that strives for performance excellence and achieves high levels of customer and employee satisfaction. Find out more at ebaptisthealthcare.org and baptistleadershipinstitute.org.
The definition of insanity is repeating the same behavior and expecting different results. As COO of Baptist Health Care, Al Stubblefield realized that change was necessary in his work environment. Later as CEO, he decided to establish a common vision that would alter the culture of the organization. The culture is what really matters, he maintains. If there is no winning culture, the business can't succeed and compete over time. He set benchmarks and best practices for other organizations to measure themselves against by creating a service-centered culture that cared first and foremost about customer satisfaction. Stubblefield provides a case study of this improvement process, he explains how he made his company one of "Fortune's Top 10 Best Companies to Work for in America.
"This crystal-clear book offers to any who will listen invaluable, detailed guidance on how and why to move toward a true culture of excellence in hospital care. It isn't easy, but, as their results show, it's a journey well worth taking."—Donald M. Berwick, MD, president and CEO, Institute for Healthcare Improvement
The Baptist Health Care Journey to Excellence presents tested principles and best practices to help improve your corporate culture and customer satisfaction, which will lead to loyalty, stability, sustained productivity, and profitability in your own organization. Order your copy today!
About the Author
AL STUBBLEFIELD is President and CEO of Baptist Health Care Corporationa position he has held since 1999 (he has been with the company since 1985). He is on the board of directors of the American Hospital Association, VHA Southeast, and the Health Research and Educational Trust, and is Chairman of the Regional Policy Board 4. Stubblefield is also a Fellow of the American College of Healthcare Executives and has served on the board of the Florida Hospital Association.
Table of Contents
About the Author.
Introduction: From Ouch! to Wow!
1. In Search of Competitive Advantage.
FIVE KEYS TO ACHIEVING SERVICE AND OPERATIONAL EXCELLENCE.
KEY ONE: CREATE AND MAINTAIN A GREAT CULTURE.
2. Committing to the Mission.
3. Maintaining a Balanced Approach: Pillars of Operational Excellence.
4. Fueling Employee-Driven Culture Change.
5. Engaging Your Workforce: Communicate, Communicate, Communicate!
KEY TWO: SELECT AND RETAIN GREAT EMPLOYEES.
6. Selecting the Best Employees.
7. Maximizing Employee Loyalty.
8. Celebrating Successes Through Reward and Recognition.
KEY THREE: COMMIT TO SERVICE EXCELLENCE.
9. Maintaining Quality Through Service Teams.
10. Scripting for Superior Service.
11. Developing Rounding and Service Recovery Techniques.
KEY FOUR: CONTINUOUSLY DEVELOP GREAT LEADERS.
12. Establishing Ongoing Leadership Training.
KEY FIVE: HARDWIRE SUCCESS THROUGH SYSTEMS OF ACCOUNTABILITY.
13. Building a Culture that Holds Employees Accountable.
14. Beyond Baptist Health Case: Other Systems on the Journey to WOW!
Appendix: What About the Physicians?