Synopses & Reviews
Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection the “best of the best” brochure design into one stunning showcase, compiling hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, this book is a highly visual collection of ideas for everything from choosing type to photo treatments, and everything in between.
This volume features winning brochures from a wide range of countries and clients, including corporate brochures and annual reports, product and service pieces, and brochures for organizations ranging from education and health care to arts and entertainment. Large, visually compelling photos bring the reader up-close and personal to the best examples of brochure design that he or she is likely to see. This compilation highlights the best brochures from the past four volumes, making it a compelling collection of work from internationally-acclaimed designers.
About the Author
Jason Godfrey began Godfrey Design in 2002. Working from his studio in Islington, North London, he has designed books for publishers as well as artists catalogues and other handmade books. He studied at the Royal College of Art and then worked at Pentagram in London before practicing in with Eric Baker Design Associates in New York and Hixo Inc. in Austin, TX. http://www.godfreydesign.com
Ann Willoughby is the founder/president of Willoughby Design Group in Kansas City, MO, and serves as a director on the AIGA National Board and the AIGA Brand Experience Board. She was the chairperson for the 2004 National AIGA Gain Conference in New York and is a member of the Editorial Board of HOW magazine. http://www.willoughbydesign.com
Wilson Harvey is a London-based integrated design and marketing agency with a focus on producing high-end communications for a wide range of clients. Areas of expertise include technology, consulting, sport, investment, and publishing.
Cheryl Cullen of Cullen Communications in Frankfort, IL, is a marketing and graphic design consultant. She is the author of a number of books, including The Best of Annual Report Design, Large Graphics, Small Graphics, Then Is Now, Promotion Design That Works, and Identity Design That Works. http://www.cullencommunications.com
Table of Contents
Chapter 1: Corporate and Annual Reports
Chapter 2: Product and Service Brochures
Chapter 3: Nonprofit, Educational, Institutional, and Healthcare Brochures
Chapter 4: Self-Promotional Brochures
Chapter 5: Arts, Entertainment, and Event Brochures
Directory of Contributors