Synopses & Reviews
The phenomenal success of the iPhone and the iPod touch has ushered in a ?gold rush? for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators?perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer's perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app What you?ll learn Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples. Analyze your ideas, research the competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API. Build synergy with in-app cross-promotion and social networking. Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app. Successfully navigate the App Store submission process. Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways. Who this book is for
This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple's iTunes App Store. All the code examples included in this book can be downloaded fromiPhoneBusinessBook.com. Table of Contents Seeing the Big Picture in a Crowded App Store Marketplace Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research Protecting Your Intellectual Property Your iPhone App Is Your Most Powerful Marketing Tool Money for Nothing: When It Pays to Be Free Exploring New Business Models with In-App Purchase and Affiliate Programs Testing and Usability: Putting Your Best Foot Forward Get the Party Started Creating a Prerelease Buzz Keys to the Kingdom: The App Store Submission Process Increasing Awareness for Your iPhone App
iPhone and iPod touch app development is serious business, which is why there are so many blogs, tweets, and online discussions about it, and why there is so much general interest in the measures of iTunes App Store success. And the success stories keep coming from all corners of the rapidly expanding iPhone developer universe.
The Business of iPhone App Development is a developer's guide to achieving and managing success right from the start of the design and development process. This book includes the information to help you, the developer, plan every aspect of your app with an eye toward business success--from design, to implementation, to the importance of early and continued market analysis, and on past launch into support and updates. And let's not forget the business of the iTunes App Store itself This is the book you wish you had read before you launched your first app This book provides complete business-oriented workflow for the freelance, independent, and small-to-medium-sized development shop--no prior business knowledge is required. No other business book is aimed at the unique and exciting world of iPhone and iPod touch app development. The book was written by experienced developers with business backgrounds--they speak Geek and understand success. What you'll learn Solid business strategies to apply throughout the entire app development process and product life cycle How to manage the iTunes App Store submission process How to successfully promote/market your app on a shoestring budget How to do a competitive analysis and use it to your advantage How to use the StoreKit API to extend product life cycle and increase sales How to avoid legal hassles and what all the small print really means Who is this book for?
This book is for any iPhone or iPod touch developer expecting to find success in Apple's iTunes App Store.
The mobile landscape is very different than it was just a few years ago. The iPhone s powerful software, revolutionary user interface, and powerful developer platform has driven an almost overnight explosion of apps. Consumers have shown through their actions that apps are how they want to consume content on mobile devices. The rapid change in the mobile landscape provides an excellent opportunity for entrepreneurship. In June 2008, I left a nearly four-year tenure at Apple because on the eve of the App Store launch, I felt the old guard of the mobile industry, who had been the gatekeepers, were about to lose their stranglehold, giving way to a new generation of entrepreneurs. My adventure in the iPhone space has been highly rewarding emotionally, intellectually, and, yes, financially. I have also never worked harder in my life. My firm, Double Encore, has been offering iPhone consulting and development services since July 2008. Since that time, I have met with a countless number of perspective clients from individuals to large brands. There is no shortage of enthusiasm and optimism. Yet the App Store is not the fountain of youth. Nor can it turn coal into gold. There are many more failures than successes in this young market."
Wooldridge speaks geek and understands success, as he proves with this volume designed for any iPhone or iPod touch developer expecting to design and submit an app in Apple's iTunes App Store.
The Business of iPhone App Development is the book every iPhone and iPod touch developer NEEDS to own to maximize their chances for success on Applea (TM)s iTunes App Store. This is the only guide devoted just to the business aspects of developing great iPhone.