Synopses & Reviews
On a dark and steamy Caribbean night, Brendon Burchard stood bleeding atop the crumpled hood of his wrecked car. That night he learned about mortality, discovering that at the end of our lives we will all ask, “Did I live? Did I love? Did I matter
Since that fateful night, Brendon has lived a fully charged life, and he’s helped millions of people around the globe transform their lives and feel more alive, engaged, and fulfilled.
Brendon observes that the emotional energy of the world has flatlined, and he sets out to fix it. People are stressed, restless, and wanting more out of life. Despite the fact that most people have what they “need” to be happy, they rarely feel the levels of excitement, engagement, or satisfaction they deserve. So what’s the solution?
In The Charge, Brendon argues that the only way to measurably improve the quality of your life is to learn how to activate the very 10 drives that make you most human. These drives are your desires for more control, competence, congruence, caring, connection, change, challenge, creative expression, contribution, and consciousness. These drives shape everything you think, feel, and do in life, so understanding and mastering them is critical to your success and happiness. Strategically activating these drives on a consistent basis is the fastest path to living a fully charged life.
Harnessing our human drives is not easy; if it were, we wouldn’t see so much restlessness in the world. That’s why Brendon has devised what he calls the true “activators” of human experience—a series of powerful yet simple actions you can take to radically increase your levels of energy, engagement, and fulfillment in all areas of your life.
What Brendon uncovers in The Charge will surprise and challenge you. It turns out that most of the ways we seek to meet our human drives are actually counterproductive. We all want more control, for example, but seeking to have more certainty in our daily lives or to control other people will actually decrease our levels of control (and happiness). We have a deep desire for change, too, but we often fail to make the right kinds of change that would make us feel more alive and in command of our lives.
In The Charge, Brendon helps us overcome these mistakes and illuminates the path for strategically and intelligently activating our 10 human drives so that we can have the one thing we all want: more life in our lives! Brendon Burchard is the founder of High Performance Academy and author of the #1 New York Times and #1 USA Today bestselling book The Millionaire Messenger. He is also the author of Life’s Golden Ticket and one of the top motivation and high performance trainers in the world. His famous training events and videos inspire millions of people to find their charge, share their voice, and make a greater difference.
“There hasn't been a game-changing book on personal development in a long time. The wait is over. The Charge confronts our very notions of what drives us as humans, and after reading this book you’ll find a new internal charge that’s stronger and more energized than you ever imagined possible.” —Jack Canfield, Co-author of the Chicken Soup for the Soul series and author of The Success Principles
“Every once in a while you read a book that completely changes how you think about your life, igniting within you a new internal drive to be more, do more, and give more. This is that kind of book.” —David Bach, #1 New York Times bestselling author of The Automatic Millionaire and Start Late, Finish Rich
“I look for authenticity and proof when I learn from someone, and I can share that Brendon Burchard is one of the most engaged, energetic, and enthusiastic people I've ever met. I've always wanted to know how he developed such a remarkably strong internal charge. This book reveals his secrets. If you too want to perform at higher levels of joy, engagement, and productivity—buy this book. It’s a must-read for any serious student of success and high performance.” —Darren Hardy
, Publisher of SUCCESS magazine and New York Times best-selling author of The Compound Effect
will change your life. Our brains are hard wired to meet specific human drives, and learning to harness and activate those drives is the secret to success and happiness. This is a smart and beautifully written book, and it will electrify your life. Get this book!” —Daniel G. Amen, MD, New York Times best-selling author of Change Your Brain, Change Your Life
"The Charge is an inspiring guide to the one thing we all want: more life in our lives. Brendon Burchard proves that we can harness our emotional drives to feel more alive, and that it's our internal charge that helps us meet life's challenges with joy and courage. I love this book."--Paulo Coelho, New York Times bestselling author of The Alchemist
From the author of the #1 New York Times and #1 audio bestseller The Millionaire Messenger, an electrifying and inspiring work that provides the keys to motivating yourself to satisfy your highest, most essential creative and intellectual needs.
In the hyper-connected, hyper-digitized world in which we are living, the time has come to revise Abraham Maslow’s classic “hierarchy of needs”—a pyramid of human drives that places the basic needs of safety and sustenance at the bottom. Burchard, a world-renowned motivational speaker and bestselling author, makes a compelling case that it’s time for an entirely new approach to understanding what drives human ambition and achievement today; it’s time to change the conversation about what it takes to succeed and feel alive and fulfilled in a stressful, chaotic, distracted world.
In The Charge: Activating the 10 Human Drives that Make You Feel Alive, Burchard, using pioneering studies from the fields of positive psychology and neuroscience, as well as great stories from his own experience, identifies the ten simple drives of human emotion and happiness: Control, Competence, Congruence, Caring, Connection, Change, Challenge, Creative expression, Contribution, and Consciousness. The Charge provides the keys to understanding and activating these drives in clear and concrete ways that will inspire and help everyone find the one thing we all are searching for: more life in our lives.
About the Author
Brendon Burchard is the founder of High Performance Academy and author of the #1 Wall Street Journal bestseller The Charge: Activating the 10 Human Drives that Make You Feel Alive, and the #1 New York Times and #1 USA TODAY bestseller The Millionaire Messenger. He is widely recognized as the world’s leading trainer on the topics of motivation and high performance. His famous training events and videos inspire millions of people to start anew, find their voice, live more fully, and make a greater difference in the world. Visit him at <>BrendonBurchard.com.Brendon Burchard is the founder of High Performance Academy and author of the #1 Wall Street Journal bestseller The Charge: Activating the 10 Human Drives that Make You Feel Alive, and the #1 New York Times and #1 USA TODAY bestseller The Millionaire Messenger. He is widely recognized as the world’s leading trainer on the topics of motivation and high performance. His famous training events and videos inspire millions of people to start anew, find their voice, live more fully, and make a greater difference in the world. Visit him at <>BrendonBurchard.com.