Synopses & Reviews
First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
Donald A. Norman provides a fascinating introduction to smart design, the new competitive frontier in business, and reveals how and why some products satisfy customers while others frustrate them.
About the Author
Donald A. Norman is the Breed Professor of Design at Northwestern University, a former vice president at Apple Computer, and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and The Design of Future Things. Donald lives in Palo Alto, California, and Evanston, Illinois. A veteran of stage and screen, Peter Berkrot's career spans four decades. Highlights include feature roles in Caddyshack and Showtime's Brotherhood, and appearances on America's Most Wanted and Unsolved Mysteries. His voice can be heard on television, radio, video games, documentaries and industrials. He is a prominent acting coach and a regular contributor to the award-winning news program Frontline produced by WGBH in Boston. Peter served as director of narration for the Emmy-nominated The Truth About Cancer. Peter has recorded a number of audiobooks, including three by Peter Hessler: Country Driving, Oracle Bones, and River Town. Other favorite titles include The Woods by Harlan Coben, English, August by Upamanyu Chatterjee, The Fifth Vial by Michael Palmer, American Brutus by Michael W. Kauffmann, Better by Atul Gawande, and Some Sort of Epic Grandeur by Matthew J. Bruccoli.