Synopses & Reviews
The Entrepreneurial Mindset
offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.
They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.
"The Entrepreneurial Mindset" offers a refreshingly practical blueprint for thinking and acting in fast-paced, rapidly changing and highly uncertain environments. The authors provide simple but powerful ways to stop acting by the old rules and start thinking with the discipline of a habitual entrepreneur.
This work can be regarded as a toolkit for creating a profitable strategy based on building a dynamic portfolio of the best business opportunities worth pursuing. It shows readers how to leverage uncertainty and rapidly changing marketing conditions to their advantage.
Includes bibliographical references (p. 355-365) and index.
About the Author
Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005).