Synopses & Reviews
The preeminent source for sports for millions worldwide, the35-year-old ESPN, with its 24-hour coverage of sports news and programming, has produced generations of sports consumers usingmultiple platforms for news and entertainment. This book, the first academic text on ESPN, examines the significant impacts ofESPN--economic, social, cultural, and mass communication. Twenty chapters are divided into five sections: business and the ESPNeffect; race, gender, and the ESPN effect; journalism and the ESPN effect; the ESPN effect and its audience; the future of the ESPNeffect. The first section covers ESPN’s impact on the economics and media business of sports. The second focuses on ESPN’s role inculture via how society may think about sports in terms of race and gender. Section 3 examines ESPN’s journalistic efforts. The fourthconsiders ESPN’s impact on the participation of its audience with network with network content. The fifth looks at the future of ESPN.Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN - along with its sister networks - has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company's branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president.
As the first academic text dedicated to the self-proclaimed worldwide leader in sports, this book contributes to the growth of sports media research and provides a starting point for scholars examining the present and future impact of ESPN.