Synopses & Reviews
A thoughtful exploration of the role of graphic design today, The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. From new media to marketing, from package design and print design to typography, opportunities in graphic design are everywhere. This book discusses both the familiar aspects of graphic-design jobs, such as art directing, copyright issues, and web design, and the broader implications of graphic design, including social responsibility, the art world, and the future. The Fundamentals of Graphic Design is an ideal guide to anyone starting out or seeking a place in the world of graphic design.
Synopsis
"The Fundamentals of Graphic Design" explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future.
The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
Synopsis
A thoughtful exploration of the role of graphic design today, The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. From new media to marketing, from package design and print design to typography, opportunities in graphic design are everywhere. This book discusses both the familiar aspects of graphic-design jobs, such as art directing, copyright issues, and web design, and the broader implications of graphic design, including social responsibility, the art world, and the future. The Fundamentals of Graphic Design is an ideal guide to anyone starting out or seeking a place in the world of graphic design.
About the Author
Gavin Ambrose teaches typographic and information design at the London College of
Communication. He has written and designed several books on graphic design, branding,
and packaging, including AVAs Basics Design series. He lives in the UK.
Paul Harris is a writer and editor whose work has appeared in magazines on both sides of
the Atlantic. His work has appeared in Dazed and Confused, a guide to style. He lives in Chile