Synopses & Reviews
AVA Academia’s Fundamentals titles are designed to introduce students to the key elements of visual arts subjects and the ideas that underpin them. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the discipline.
The Fundamentals of Printed Textile Design is about contemporary practice in printed textile design. It provides an introduction to the creative skills, techniques and processes required by designers in order to produce a professional, creative and commercially aware portfolio. The book outlines the design process, looking at the vital roles played by drawing, color, style and content. It also looks at how to contextualise and visually communicate effectively in order to build a professional portfolio, whether with traditional design staples or via a more innovative approach.
Review
'The book is a welcome addition to the library of any student or designer hoping to break into or further their career in printed textiles ... It is great to see a book that finally covers the whole process from concept or commission through to production and sale ... The Fundamentals of Printed Textile Design will be the go-to guide for the next generation of printed textile designers.'
Matthew Taylor, University of Huddersfield, UK
Matthew Taylor
Review
This general introduction for students interested in the printed textile design industry focuses on skills necessary for today's print designer with special emphasis on the importance of understanding context, considering outside influences, and communicating ideas. Russell (Manchester Metropolitan Univ., UK) emphasizes the design brief, with its component parts of research, development, color (colorways and coordinates), final design repeat, the design's use, and manufacturing technology. Mention is made of design categories before the book turns to how traditional designs and visual culture can inspire design work both in and out of one's personal style. Russell places strong emphasis on career information, including the importance of the professional portfolio and differences between employment and freelance work. The book addresses ethics, environmental concerns, and social issues present in thefashion and textile industry today, both in the text itself and in a special end section. End-of-chapter questions and sidebar information provide discussion points and author's tips. This book is part of a design series and would be appropriate for fabric/textile, fashion, and interior design programs. Since the author is British and the publisher Swiss, some minor language differences are evident. Summing up: Recommended. Lower- and upper-division undergraduates, two-year technical program students, faculty, and general readers.
L.L Kriner, Berea College
Choice
Synopsis
This book outlines the process of creating designs, looking at the vital role played by drawing, color, style and content. It also analyses how to contextualise and communicate effectively in order to build a professional portfolio, whether through traditional design staples or via a more innovative approach. It examines the positions occupied by designers in the industry, and the technical and ethical considerations of which they must be aware.
Synopsis
"The Fundamentals of Printed Textile Design" explores contemporary practice in printed textile design. It outlines the process of creating designs, looking at the vital role played by drawing, colour, style and content. It also analyses how to contextualise and communicate effectively in order to build a professional portfolio, whether through traditional design staples or via a more original approach. It examines the positions occupied by designers in the industry, and the technical and ethical considerations of which they must be aware.
In order to design effectively, print and pattern practitioners need to understand not only how the industry works but must also consider the cultural and economic factors that can shape what future clients or consumers will require. This book suggests strategies for developing an understanding of these contexts within and beyond the fashion and textiles industry to provide an innovative resource for the designers of today and tomorrow.
Synopsis
The nuts-and-bolts of fashion design--great for everyone who loves clothes!
* Fascinating case studies by industry pros
* Inspiring illustrations plus no-nonsense text
All fashion designers need a strong understanding of fabrics and their properties. How are different types of fabric made? What are they made from? How will they perform? Author Jenny Udale offers a full, authoritative overview of fabrics and techniques for dyeing, printing, embellishing, embroidering, and more in this lavishly illustrated guide. Case studies from textile and fashion designers, as well as other industry creatives, offer priceless insights into real-world design decisions. Love clothes? Love "Project Runway"? Long to be a designer? Get "Basics Fashion Design: Textiles and Fashion" and get started now!
About the Author
Alex Russell studied printed textiles in Manchester, and worked as a designer and teacher before becoming a full-time lecturer in Nottingham. He then set up a freelance business, working from Brussels, Amsterdam and the UK, with an international client list creating print, pattern, forecasting and illustration work for fashion and interiors.
Alex is now a senior lecturer on the Textile Design for Fashion programme at Manchester Metropolitan University and continues to practise as a freelance designer. His work features widely in books on print and pattern, and his research interests include exploring the potential of digital fabric printing and generative design.
Table of Contents
Introduction
How to get the most out of this book
Chapter one: The framework
The past
The present
The future
The planet
Chapter two: Answering the brief
The brief
Getting started
Colour
Final designs
Chapter three: Context and communication
Industry criteria
The bigger picture
Illustration, identity and art direction
Chapter four: Style and content
Design categories
Making colour work
Change and flexibility
Design evolution
Chapter five: Working professionally
The collection
The portfolio
Working for yourself
Working for an employer
Chapter six: Technical considerations
The manufacturing process
Analogue work
Digital work
Copyright
Sustainability
Summary and Conclusions
Resources / The Canon
Glossary
Bibliography
Index
Acknowledgements / Picture Credits