Synopses & Reviews
Addressing the corporate culture clash between technology "geeks" and business "suits," this unique, insightful read is also a practical guide to working together more effectively.
"Lack of respect and trust, poor communication and a culture clash make for an often-disastrous divide between 'geeks' and 'suits,' according to Pfleging, a computer consultant and 'dyed-in-the-wool geek,' and Zetlin, a business writer (Telecommuting for Dummies) representing the suits. Though the husband-and-wife authors offer tips for both techies and management on how to bridge the gap and thus avoid business failures, they spend most of this thoughtful if not wholly practical book affectionately parsing geek culture. A geek's primary strength, the authors explain, is problem solving or creating and maintaining technology while a suit's talent is influencing people. Technology for suits is a 'means to an end' namely, profitability while for geeks (who see themselves as outsiders and artists) it's a 'living, breathing thing.' These differences have exacerbated the geek gap the authors see behind debacles and trends from the Y2K 'fizzle' to the dot-com boom and bust and now today's offshore outsourcing of IT work. Pfleging and Zetlin provide sensible advice (e.g., techies should expand their skills to avoid obsolescence in the face of 'offshoring'), but the book's real virtue is its anthropological insight into the people writing code. (June) " Publishers Weekly (Copyright Reed Business Information, Inc.)
About the Author
Bill Pfeging (Woodstock, NY) is a computer and Web consultant who writes a regular technology column for the Woodstock Times. With computer experience going back to the early 1970s at IBM, he has also worked for Tripod.com and Lycos Network.
Minda Zetlin (Woodstock, NY) is a longtime business writer whose work has appeared in Crains New York Business, Success!, Management Review, and other publications. She is also the author of Telecommuting for Dummies and co-author of The ASJA Guide to Freelance Writing.