Synopses & Reviews
The Globalization of Tourism and Hospitality is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalization of the tourism and hospitality industry. The book draws on the unique backgrounds of the author from different regions of the world to give a truly international perspective on the issues covered.
Table of Contents
Introduction 1. Tourist Policy, Resorts and Life Cycle Theories 2. The Globalisation Agenda of Tourism 3. The Influences of Marketing on Travel, Tourism and Hospitality 4. Marketing Communications 5. Global Branding 6. Destination Image and Eco-Tourism 7. Implications for Sustainability 8. Competitive Analysis of Resorts: A Strategic Perspective 9. Institutional Pressures and Pperational Aspects of Investment in Travel and Hospitality 10. Globalization in Tourism and Hospitality: Strategic Implications 11. Globalization in Tourism and Hospitality: Costs and Benefits 12. Global Trends in Tourism and Hospitality: A focus on South America, Asia-Pacific and the Middle East