Synopses & Reviews
This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end users. The Graphic Designer’s Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.
About the Author
Jason Tselentis teaches graphic design and typography at Winthrop University in Rock Hill, South Carolina. He has operated his own design studio since 1996, and he created his first website in 1994. Jason’s writings about design and visual culture have appeared in Arcade, Emigre, Eye, and How magazines. He resides in Charlotte, North Carolina. Visit him online at http://www.morsa.com.
Table of Contents
Preface: Reflections on Electronic Media
Introduction: Twelve Fundamentals
1. Know the Material
2. Know the Audience
3. Understand the Scope
4. Understand the Final Production
5. The Fold
6. Adaptability
7. Rough It Out
8. It’s All Type and Image
9. Use a Grid
10. Contrast, Contrast, Contrast
11. Interface Unity
12. Interface Variety
Chapter 1: The Digital Realm
The Online Experience
Users
Interactivity
Navigation and Metaphors
Chapter 2: Managing the Design
Team Roles
The Design Process
Structure and Sequence
Concept and Testing
Chapter 3: Format + Layout
The Format
Composition Basics
Composition Tools
Visual Relationships and Contrasts
Dynamics
Chapter 4: Typography
Type Primer
Permutations and Sizes
Designing with Type
Nuances
Chapter 5: Color + Pattern
Seeing and Making Color
Working with Color
Texture and Pattern
Visual Properties
Chapter 6: Image + Illustration
Image Modality
Imagined Worlds
The Language of Images
Pushing Boundaries
Chapter 7: The Online Brand
Brand Basics
Look and Feel
Engagement
Appendixes
Glossary
Bibliography
Contributors
Index